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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Laithwaites Wine names ex-Lloyds man as marketing chief

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 12:16

Laithwaites Wine, the international wine merchant, has named Mark Roberts as its new marketing ... of customer marketing for general insurance. Prior to joining Lloyds, he held a number of sales and marketing ... consideration and advocacy. The brand, which has a 15m marketing budget, has traditionally used direct marketing and in-store events to communicate with consumers, but the new appointment is understood to signal ...

Data marketers should stick to subjects consumers care about

By John V Willshere, 30 March 12, 12:00

's everywhere else. John V Willshere is the founder of Smithery, an innovation works for marketing ... trends of which savvy marketers must be aware Big Data When people refer to 'Big Data ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

08 March 12, 12:00

. True consumer engagement demands greater sharing and, as with every other area of marketing ... , not an enemy to fear. NO - Emma Woods, Marketing director, PizzaExpress At PizzaExpress we believe ... marketing. At least the New Covent Garden Food Co was able to find out what customers really thought ...

Molson Coors launches Animée campaign for 'crucial' female market

By Loulla-Mae Eleftheriou-Smith, 27 February 12, 09:25

-the-line marketing drive for its Animée brand, said to target the "crucial" female sector, with sampling activity ... 15-week experiential campaign created by Sense Marketing, to run alongside a four-week sampling ... at Molson Coors, said: "The female market is crucial to the long term health of the UK beer industry. Anim e ...

Love Home Swap to ramp up marketing and partner with Mumsnet

By Loulla-Mae Eleftheriou-Smith, 23 February 12, 08:46

Love Home Swap, the online home-swap holiday brand, is planning its biggest marketing push to date ... Love Home Swap ( www.lovehomeswap.com ) is launching a marketing campaign at the end of March, featuring digital, radio, and direct activity. It will be supported by press inserts across newspapers ... to develop trust around the brand through the upcoming marketing activity, building awareness through its ...

Marketing Cover Story: With Tesco feeling the heat, where next for Clubcard?

By Staff, 15 February 12, 10:00

Click on the image to enlarge. Marketing cover image by RAPP ( 15 February 2012) Ian Haworth, global chief creative officer at RAPP (top) and Adrian Whatman, design director, RAPP (bottom), said: "We wanted the cover to convey a sense of ambivalence can Tesco's Clubcard pull off a ...

Marketers need to work on loyalty activation, research claims

By Matthew Chapman, 06 February 12, 12:23

Marketers are not doing enough to make customers activate loyalty programmes, with two in five (39 ... opportunity being missed with the youth market, as a third of 18- to 24-year-olds were not signed up to any ... profitability, marketers must ensure that schemes also strengthen customers' emotional commitment, from which ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

The Transport for London marketing director's preparations for the London 2012 Olympics are finally ... It must be up there as one of the toughest marketing challenges of the year persuading stubborn ... facing Chris Macleod, the marketing director of Transport for London. "You are very much in the public ... into which Macleod this week launched the 'Get ahead of the Games' marketing campaign , funded ...