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Innocent to launch 'Healthy New Year' on-pack promotion for smoothies

By Loulla-Mae Eleftheriou-Smith, 08 December 11, 01:31

back into a healthy lifestyle. Further marketing support for the promotion will feature ... yoga retreat in Spain, and a personal trainer. Two weeks ago, Marketing revealed Coca-Cola's plans to expand its marketing strategy to Innocent Drinks, kicking off with the revival of the brand's summer ...

Ikea re-positions Family loyalty programme

By Matthew Chapman, 29 November 11, 08:30

The retailer appointed direct marketing agency Lida in September 2010 to overhaul the scheme and accompanying loyalty card. Markus Weichselbaumer, relationship marketing manager for Ikea, said the revamp comes as the retailer "looks to give members a programme that is more relevant to their needs ...

How to join the social club

By Melanie May, 28 November 11, 12:00

A tide of data is becoming available from social-media sources, but how can marketers establish ... marketers are used to. This means that integrating it with data from other sources remains a task many ... information, social-media data can be used to influence everything from brand activity and marketing strategy to product development. In addition, while it can help marketers understand customers at an individual level ...

Editor's Comment: TV's a lively corpse

By Noelle McElhatton, 22 November 11, 09:00

. Take the insurance market, for example. Success in acquiring customers depends on the timing of your ... -centric. So, will the departure of its marketing director Dominic Grounsell for the same role at More Th n ...

Revolution Awards 2012 - deadline extended

By Staff, 15 November 11, 07:30

marketing, has been extended until 1 December. ... For 15 years, Revolution , the sister title of Marketing , has covered the very latest in developing innovative marketing strategies for a digital world. Throughout that time the Revolution Awards ... emphasis on innovation, rewarding bold brands, marketers and agencies. To enter the Awards, visit our ...

Premier Foods shifts focus of 'Great Little Ideas' campaign

By John Reynolds, 25 October 11, 08:30

Premier Foods is overhauling its 'Great Little Ideas' marketing campaign to increase support ... Ambrosia marketer Helen Kemish. She takes up the position of head of strat-egic projects from Teresa Arbuckle, who has left to join Beko as marketing director. ...

Waitrose unveils first loyalty card in strategic shift

By Gemma Charles, 25 October 11, 08:30

The retailer is launching the my-Waitrose card in partnership with direct marketing agency Kitcatt ... or in stores. The launch is being backed by a direct marketing campaign, including email. Unlike traditional ... . Back in 1999, Waitrose managing director Mark Price, then its marketing director, said that loyalty ...

Editor's Comment: Waitrose seeks return on loyalty

By Noelle McElhatton, 25 October 11, 12:00

Loyalty to one's general, to the Emperor and to the Empire. Translating the concept to marketing ... the straitjacket', Marketing, 19 October), the card is the mechanism behind a relentless focus on current customers. 'Far too much marketing spend goes on chasing the promiscuous shopper,' he told The Marketing Society ...

We'll Call You - Npower

25 October 11, 12:00

's talking about showing who is the cheapest on the market. Npower Customers have always been able to find ...

Royal Mail control of direct mail prices worries DMA

By Daniel Farey-Jones, 21 October 11, 09:30

Ofcom yesterday published proposals for a seven-year regulatory framework it said was designed to ensure UK consumers continue to benefit from a "universally-priced, affordable postal service, six days a week". Having taken over the regulation of the postal market from Postcomm on 1 October, as mandated ...