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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing ... Cookie (UK), ebookers Explorer iPad app I Spy Marketing, check-in/check-out QR codes MediaCom ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...

Royal Mail control of direct mail prices worries DMA

By Daniel Farey-Jones, 21 October 11, 09:30

Ofcom yesterday published proposals for a seven-year regulatory framework it said was designed to ensure UK consumers continue to benefit from a "universally-priced, affordable postal service, six days a week". Having taken over the regulation of the postal market from Postcomm on 1 October, as mandated ...

Royal Mail claims more than 14m items sent with DM support service

By Loulla-Mae Eleftheriou-Smith, 23 June 11, 10:07

of media markets, Royal Mail, said: "We are delighted with the exceptional response to Advertising Mail ... % of mail is opened and it has regained its position as consumers' favourite marketing channel ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers ... Marketing's annual list of the industry's most influential people is the definitive guide to who really calls the shots. These marketers have cause to celebrate. Not only do they lead marketing ... 12 months. The selection process is a tough one, with the influence of both the marketer and brand ...

LoveFilm extends Ocado food and film deal to 2012

By Arif Durrani, 18 January 11, 11:39

LoveFilm has extended its direct marketing contract with the online supermarket and Waitrose ... in 2010. "Ocado and LoveFilm compliment one another extremely well, both from a marketing and customer ...

Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

marketing budgets, according to direct mail specialists Post Switch. ... by the Royal Mail. According to James Campbell-Clause, head of sales and marketing at post brokering firm ... the past two years, we have been working hard to reduce the costs for direct marketing campaigns, and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

By Noelle McElhatton, 17 July 10, 02:33

We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director ... at the lessons for brand marketing. If there s one comfort, it s that the economic hurricane has ... . If the past two years has taught UK plc anything, it s that marketers need to look at the bigger economic ... to marketers, given that we re all being told that the UK must export its way out of this downturn. As we ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

By Steve Plimsoll, 12 July 10, 02:54

activation an integral part of their advertising and marketing efforts, for its cost-effectiveness and ability to generate deeper customer engagement on consumers own terms. For marketers, that one ... , the marketing world has been slower to follow. So far, brands have effectively taken this new media and applied ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

By Graham Cooper, 12 July 10, 11:44

commu-nications has fallen 5% since 2008, according to the 2009 Marketing Gap Report from fast ... marketing channel for many reasons, not least because of its junk-mail image. But recently direct mail has ... . And with marketers everywhere under immense pressure to deliver more for less, this is greatly significant. Postal ...