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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Confused.com extends Nectar partnership

By Alex Brownsell, 29 March 12, 10:41

-house. Mike Hoban, marketing director at Confused.com, said: "As a company, we understand how hard things ...

Nationwide launches Select credit card

By Matthew Chapman, 16 February 12, 08:40

transfers for 17 months and 0.5% cash back on all purchases. Alastair Pegg, head of brands and marketing ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing ... Cookie (UK), ebookers Explorer iPad app I Spy Marketing, check-in/check-out QR codes MediaCom ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

Marketers had reason to be concerned as the New Year arrived, but despite continued economic ... A year of volatile stock markets, slipping consumer confidence, depressed marketing budgets and ever-gloomier forecasts presented a headache for Britain's marketers. However, as 2011 has proved, a faltering economy does not equate to a dearth of ideas among marketers. The past 12 months have provided ...

Confused.com announces Nectar partnership with TV ad

By Alex Brownsell, 14 December 11, 10:54

Confused.com is launching a marketing campaign to promote a new tie-up with loyalty scheme Nectar. ... they buy through Confused.com. The promotion will run through to 31 March. Mike Hoban, marketing ... by Admiral Group, has produced its ads in-house since last year, when marketing director Hoban joined ...

Editor's Comment: TV's a lively corpse

By Noelle McElhatton, 22 November 11, 09:00

. Take the insurance market, for example. Success in acquiring customers depends on the timing of your ... -centric. So, will the departure of its marketing director Dominic Grounsell for the same role at More Th n ...

MasterCard revamps 'Priceless' campaign with city rewards scheme

By Alex Brownsell, 27 September 11, 08:30

MasterCard is to relaunch its long-term 'Priceless' marketing campaign, as it aims to deepen ... . MasterCard UK head of marketing Paul Trueman, who joined from LG in May, said the payments brand is switching ...

Nationwide reviews DM account ahead of below-the-line drive

By Alex Brownsell, 16 June 11, 08:48

Nationwide Building Society has called a review of its direct marketing agency arrangements ... and marketing , replacing James Boulton with immediate effect. McQueen, previously divisional director for mortgages and general insurance, will be responsible with devising the brand's overarching marketing ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers ... Marketing's annual list of the industry's most influential people is the definitive guide to who really calls the shots. These marketers have cause to celebrate. Not only do they lead marketing ... 12 months. The selection process is a tough one, with the influence of both the marketer and brand ...