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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

VIDEO: Ryanair's O'Leary launches hotel comparison site

By Loulla-Mae Eleftheriou-Smith, 19 April 12, 10:03

.com, which chief executive Michael O'Leary claims it will promote with a €1m (£819,000) marketing push. ... -star accommodation. O'Leary told Marketing that the brand will be spending 1m on email marketing for the hotels ... of the site yesterday (18 April). Speaking exclusively to Marketing, O Leary said: "There are millions ... , are the lowest on the market. Yesterday however, he said he would be putting money into marketing the new ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

The growth of digital marketing spend in the UK has accelerated to its highest level in five years ... , with brands investing more in social-media and video display marketing. Social media display itself was up ...

Historic Twitter data opens to brands

By Ed Owen, 29 February 12, 11:31

, feedback on marketing campaigns, trends and indicators for financial or economic events, or research around ...

Love Home Swap to ramp up marketing and partner with Mumsnet

By Loulla-Mae Eleftheriou-Smith, 23 February 12, 08:46

Love Home Swap, the online home-swap holiday brand, is planning its biggest marketing push to date ... Love Home Swap ( www.lovehomeswap.com ) is launching a marketing campaign at the end of March, featuring digital, radio, and direct activity. It will be supported by press inserts across newspapers ... to develop trust around the brand through the upcoming marketing activity, building awareness through its ...

RB takes to Facebook to sell Cillit Bang extension

By Loulla-Mae Eleftheriou-Smith, 09 February 12, 10:10

and is bringing back its advertising character Barry Scott to bolster its marketing offensive. ... by his "twin brother" Harry Scott, across the brand s marketing activity, "to offer help, advice ... and packaging, and is delivered within three days. Stefan Gaa, marketing director, RB UK, said the launch ... allows us to interact intimately with our target market, getting almost instant feedback, and means ...

Unilever personal care brands sponsor British Lotus F1 Team

By Loulla-Mae Eleftheriou-Smith, 06 February 12, 01:40

marketing campaign to raise awareness of the sponsorships is currently in development and is expected ... by sports marketing activation agency JMI. Francois Renard, global brand vice-president for Clear, said ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

The Transport for London marketing director's preparations for the London 2012 Olympics are finally ... It must be up there as one of the toughest marketing challenges of the year persuading stubborn ... facing Chris Macleod, the marketing director of Transport for London. "You are very much in the public ... into which Macleod this week launched the 'Get ahead of the Games' marketing campaign , funded ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing ... Cookie (UK), ebookers Explorer iPad app I Spy Marketing, check-in/check-out QR codes MediaCom ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...