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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

By Rachel Barnes, 17 April 12, 08:30

and clothing. The rewards will be on offer through online auctions and buy-now mechanics, Marketing has ...

Sainsbury's targets mothers with Little Ones revamp

By Matthew Chapman, 12 April 12, 10:30

Sainsbury's has revamped the website and email marketing programme of its Little Ones baby ... The supermarket's increased focus on Little Ones, which it launched in 2009, comes as rivals are courting mothers with projects including the Asda Mumdex research panel and a partnership between Waitrose and Mumsnet . Strategic content agency Seven has redesigned the Little Ones site, which has been split ...

Aston Martin secures first brand tie-up with Hackett

By Matthew Chapman, 21 February 12, 08:30

, a dedicated microsite, online ads and social-media activity. Shopper marketing agency B Street ...

Marketing Cover Story: With Tesco feeling the heat, where next for Clubcard?

By Staff, 15 February 12, 10:00

Click on the image to enlarge. Marketing cover image by RAPP ( 15 February 2012) Ian Haworth, global chief creative officer at RAPP (top) and Adrian Whatman, design director, RAPP (bottom), said: "We wanted the cover to convey a sense of ambivalence can Tesco's Clubcard pull off a ...

Tesco must find a new role for Clubcard

By Alan Mitchell, 15 February 12, 10:00

Clubcard was once the golden goose of marketing, but should Tesco re-evaluate what the scheme means ... 't it seen its problems coming and acted to head them off? Is Clubcard, once the star of loyalty marketing, losing its way? The standard commentary speaks of Clubcard solely as a game-changing marketing ... customer data show in town. Today, marketers are awash with streams of data: online retailing itself (which ...

Editor's comment: Clubcard: reinvent or face extinction

By Noelle McElhatton, 15 February 12, 12:00

'You know more about my customers after three months than I know after 30 years,' he said. Since then it has been marketing heresy to question Clubcard. Until, that is, the recent profit ... to date flies in the face of the government's decision to cut marketing spend (page 12). If 'Great' is a ...

Marketers need to work on loyalty activation, research claims

By Matthew Chapman, 06 February 12, 12:23

Marketers are not doing enough to make customers activate loyalty programmes, with two in five (39 ... opportunity being missed with the youth market, as a third of 18- to 24-year-olds were not signed up to any ... profitability, marketers must ensure that schemes also strengthen customers' emotional commitment, from which ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing ... Cookie (UK), ebookers Explorer iPad app I Spy Marketing, check-in/check-out QR codes MediaCom ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

Marketers had reason to be concerned as the New Year arrived, but despite continued economic ... A year of volatile stock markets, slipping consumer confidence, depressed marketing budgets and ever-gloomier forecasts presented a headache for Britain's marketers. However, as 2011 has proved, a faltering economy does not equate to a dearth of ideas among marketers. The past 12 months have provided ...