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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Data marketers should stick to subjects consumers care about

By John V Willshere, 30 March 12, 12:00

's everywhere else. John V Willshere is the founder of Smithery, an innovation works for marketing ... trends of which savvy marketers must be aware Big Data When people refer to 'Big Data ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing ... Cookie (UK), ebookers Explorer iPad app I Spy Marketing, check-in/check-out QR codes MediaCom ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

Marketers had reason to be concerned as the New Year arrived, but despite continued economic ... A year of volatile stock markets, slipping consumer confidence, depressed marketing budgets and ever-gloomier forecasts presented a headache for Britain's marketers. However, as 2011 has proved, a faltering economy does not equate to a dearth of ideas among marketers. The past 12 months have provided ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers ... Marketing's annual list of the industry's most influential people is the definitive guide to who really calls the shots. These marketers have cause to celebrate. Not only do they lead marketing ... 12 months. The selection process is a tough one, with the influence of both the marketer and brand ...

Sony Ericsson hires TMW to lead global direct push

By Ed Owen, 22 February 11, 08:00

Sony Ericsson is plotting a global direct marketing campaign, as part of its strategy to enhance ... will create the campaigns for 61 markets, targeting both existing and prospective customers. Ben Padley, vice-president for digital and global marketing at Sony Ericsson, said the company's priority was customer retention. Last ...

Sony Ericsson draws up CRM plans to boost consumer loyalty

By Ed Owen, 10 February 11, 09:00

The handset manufacturer is to work with data marketing company Acxiom on overhauling its customer ... -president for digital and global marketing and CRM at Sony Ericsson, the brand is to shift its focus from customer acquisition to customer retention. Padley said that the brand's ambitions to grow market share are dependent ...

Loyalty schemes to push mobile payments

By Ed Owen, 26 January 11, 08:00

to location-based marketing campaigns. This will open the door for cashless "wallets" to be held on mobile ... by introducing loyalty schemes based on all transactions. Ben Cusack, marketing director for mobile agency MIG ... marketing specialist Hypertag. This deal follows the model set by Orange and O2, linking proximity ...

Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

marketing budgets, according to direct mail specialists Post Switch. ... by the Royal Mail. According to James Campbell-Clause, head of sales and marketing at post brokering firm ... the past two years, we have been working hard to reduce the costs for direct marketing campaigns, and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

By Noelle McElhatton, 17 July 10, 02:33

We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director ... at the lessons for brand marketing. If there s one comfort, it s that the economic hurricane has ... . If the past two years has taught UK plc anything, it s that marketers need to look at the bigger economic ... to marketers, given that we re all being told that the UK must export its way out of this downturn. As we ...