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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

O2 launches review ahead of customer experience revamp

By Matthew Chapman, 21 March 12, 09:22

O2 has appointed design agency Echo to ensure it improves the consumer's user experience while the agency has also been briefed with developing new products for O2 s range of mobile accessories. The move by O2 comes after Marketing revealed the telecoms giant was overhauling its customer service ...

We'll Call You - EDF Energy

20 March 12, 12:00

The company faces a £3.5m bill for breaching its marketing licence. Mole wanted to know whether our

EDF agrees £3.5m customer payback for breaking sales rules

By Matthew Chapman, 09 March 12, 09:15

customers, after an Ofgem investigation concluded the energy firm had breached its marketing licence

Marketers need to work on loyalty activation, research claims

By Matthew Chapman, 06 February 12, 12:23

Marketers are not doing enough to make customers activate loyalty programmes, with two in five (39 ... opportunity being missed with the youth market, as a third of 18- to 24-year-olds were not signed up to any ... profitability, marketers must ensure that schemes also strengthen customers' emotional commitment, from which ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing ... Cookie (UK), ebookers Explorer iPad app I Spy Marketing, check-in/check-out QR codes MediaCom ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...

We'll Call You - Npower

25 October 11, 12:00

's talking about showing who is the cheapest on the market. Npower Customers have always been able to find ...

BT rolls out messaging tool to increase sales conversions

By Matthew Chapman, 27 September 11, 10:30

The technology has effectively plugged gaps in the BT customer journey, which was stalling despite leads being generated through extensive marketing efforts pushing the telecoms firm s services. Connect, which was created by Crayon s new Zigzag technology division, enables call centre agents ...

Npower plots loyalty scheme joining business customers with consumers

By Alex Brownsell, 16 August 11, 10:00

to their relationship with us,' he added. The launch comes as Npower restructures its marketing operations, resulting in the departure of long-serving marketing director Kevin Peake earlier this month (Marketing, 10 August). The brand is splitting its business into three teams: domestic markets, SME markets and industrial ...