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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

VIDEO: Ryanair's O'Leary launches hotel comparison site

By Loulla-Mae Eleftheriou-Smith, 19 April 12, 10:03

.com, which chief executive Michael O'Leary claims it will promote with a €1m (£819,000) marketing push. ... -star accommodation. O'Leary told Marketing that the brand will be spending 1m on email marketing for the hotels ... of the site yesterday (18 April). Speaking exclusively to Marketing, O Leary said: "There are millions ... , are the lowest on the market. Yesterday however, he said he would be putting money into marketing the new ...

Love Home Swap to ramp up marketing and partner with Mumsnet

By Loulla-Mae Eleftheriou-Smith, 23 February 12, 08:46

Love Home Swap, the online home-swap holiday brand, is planning its biggest marketing push to date ... Love Home Swap ( www.lovehomeswap.com ) is launching a marketing campaign at the end of March, featuring digital, radio, and direct activity. It will be supported by press inserts across newspapers ... to develop trust around the brand through the upcoming marketing activity, building awareness through its ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

The Transport for London marketing director's preparations for the London 2012 Olympics are finally ... It must be up there as one of the toughest marketing challenges of the year persuading stubborn ... facing Chris Macleod, the marketing director of Transport for London. "You are very much in the public ... into which Macleod this week launched the 'Get ahead of the Games' marketing campaign , funded ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing ... Cookie (UK), ebookers Explorer iPad app I Spy Marketing, check-in/check-out QR codes MediaCom ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...

Warner Leisure Hotels launches new TV ad

By Loulla-Mae Eleftheriou-Smith, 03 January 12, 11:20

as it looks to expand its audience beyond its core elderly market. ... The campaign, created by agency SOUK360, is running across TV until 12 February, supported by press and direct marketing activity. Media buying is being handled by Mike Colling Company. The ad ... and brochure requests within its target market of recent retirees and people approaching retirement age, using ...

Virgin Holidays hires O2's head of direct marketing

By Loulla-Mae Eleftheriou-Smith, 20 May 11, 10:36

Virgin Holidays has appointed Sam Otter, the head of direct marketing at O2, as head of loyalty ... Joining on 20 June, Otter will report directly to Andrew Shelton, marketing director at Virgin ... with consumer and market trends. She replaces Kyri Kilakos, the brand s head of insight for the past six ... the position of head of direct marketing at O2 UK for six years. During her time at the company, she developed ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers ... Marketing's annual list of the industry's most influential people is the definitive guide to who really calls the shots. These marketers have cause to celebrate. Not only do they lead marketing ... 12 months. The selection process is a tough one, with the influence of both the marketer and brand ...

Hilton Hotels overhauls loyalty programme

By Loulla-Mae Eleftheriou-Smith, 15 March 11, 01:10

activity. Jeff Diskin, senior vice president, global customer marketing, Hilton Worldwide, said: "Hilton ...

Vouchers and gift cards: All in the experience

By Nicola Clark, 11 March 11, 09:00

, marketing director at Acorne PLC, which owns Virgin Experience Days, Leisure Vouchers and Virgin Vouchers ... . While the leading players in the market report that 2009 was a terrible year, many believe that 2011 ... sales increased by 30% year on year in 2010, with improvement in both the consumer and corporate markets ...