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Most businesses lack effective single customer view, finds survey

view data system in place, according to Experian Marketing Services. ... The research was conducted in February by Dynamic Markets among companies with more than 250 ... Wilson, managing director, data and analytics at Experian Marketing Services, said: "The benefits of a ... , but our research shows that many marketers are still struggling to make effective use of the data ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

Marketers and consumers struggle with the volume of data the world now generates. David Benady asks ... capacity. This torrent of data makes it hard for marketers to ensure their brand messages are heard ... comes from a variety of sources. TNS marketing sciences director Russell Bradshaw says these 'eating plans' are a good way for marketers to target resistant consumers. 'By understanding the predominant ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing ... Cookie (UK), ebookers Explorer iPad app I Spy Marketing, check-in/check-out QR codes MediaCom ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...

Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D

By Tash Whitmey, EHS 4D, 24 January 12, 08:00

, and are almost guaranteed to cause the eyes of many marketing people to glaze over. That has to change. Data ... direct communications, but are rarely sufficiently strategically driven to cut it with the marketing ... . To do this, key stakeholders from IT, brand marketing and agencies need to start talking to each other ...

Revolution Awards 2012 - deadline extended

By Staff, 15 November 11, 07:30

marketing, has been extended until 1 December. ... For 15 years, Revolution , the sister title of Marketing , has covered the very latest in developing innovative marketing strategies for a digital world. Throughout that time the Revolution Awards ... emphasis on innovation, rewarding bold brands, marketers and agencies. To enter the Awards, visit our ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers ... Marketing's annual list of the industry's most influential people is the definitive guide to who really calls the shots. These marketers have cause to celebrate. Not only do they lead marketing ... 12 months. The selection process is a tough one, with the influence of both the marketer and brand ...

Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

marketing budgets, according to direct mail specialists Post Switch. ... by the Royal Mail. According to James Campbell-Clause, head of sales and marketing at post brokering firm ... the past two years, we have been working hard to reduce the costs for direct marketing campaigns, and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...

Bottlegreen appoints digital agency

By Sarah Shearman, 03 December 10, 11:02

It has appointed digital specialist the BIO agency to relaunch and rebrand its website for the UK and international markets. Bottlegreen is looking to create a site to reflect its brand positioning as "easy ... cordials and press s, entered the squash market in March 2010, with a non-drip squeezy bottle, to help ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

By Noelle McElhatton, 17 July 10, 02:33

We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director ... at the lessons for brand marketing. If there s one comfort, it s that the economic hurricane has ... . If the past two years has taught UK plc anything, it s that marketers need to look at the bigger economic ... to marketers, given that we re all being told that the UK must export its way out of this downturn. As we ...