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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Pernod-Ricard revives Absinthe with global campaign

By Sarah Shearman, 31 January 12, 08:30

platform and a series of art and fashion themed events in the UK and other key markets this year ...

Forward Thinking Essays 2012: Access all areas, Martin Ryan, CPM (UK)

By Martin Ryan, CPM (UK), 24 January 12, 08:00

Cloud computing presents an array of opportunities for field marketers and retailers to increase ... The pressure on field marketing to deliver faster, cheaper and better services is challenging ... in-store on a daily basis. The delivery of real-time sales data is allowing field marketers ... marketers are moving away from low-skilled merchandise implementation to higher-skilled sales engagement ...

Sainsbury's and DCMS chiefs launch 2012 School Games

By Sarah Johnson, Ben Hall and Georgina Brazier, 10 January 12, 12:15

. Fast Track was voted Marketing's Sponsorship Agency of the Year in 2011. Young entrants ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

examines the consumer issues that will affect marketers most over the coming 12 months ... the next 12 months, making the 'i-Everything generation' a key audience for marketers. Henry Mason, head ... nothing counts unless you film it on your iPhone. While there is a risk that marketers will get caught up in the hype surrounding Facebook, Apple remains the marketing industry's Gold Standard. Although ...

Field Marketing Agency of the Year: CPM

By Sarah Shearman, 13 December 11, 09:00

The market-leading agency's strong organic growth backed by extensive new-business wins ... WINNER The top spot in this year's Field Marketing category was hotly contested, but it was CPM that clinched the title. While the agency is the market-leader in the category, with a ... this growth is organic, through note-worthy clients including Asda, GlaxoSmithKline (GSK), Procter Gamble ...

Field marketing: Your brand in their hands

By David Benady, 09 November 11, 12:00

Brands are starting to use consumers as field marketing agents, but will this lead to a decline ... Hardly a day goes by without a field marketing agency launching a shiny innovation for checking ... , as the technology undercuts the cost of dedicated field marketing workers by 50%. However, wary marketers believe ... . Fast and cheap The system is gradually being taken up by brand-owners and field marketing agencies ...

Brand Event Awards shortlist revealed

By Staff, 28 October 11, 08:30

marketing strategies in this new set of awards, which is a collaboration between Event and Marketing magazines. The event is set to reveal which brand's event marketing strategies successfully achieved ... Championship Wentworth Cosmetics and toiletries Savvy Marketing with Dove Damage Haircare Therapy ...

Brand Event Awards to be held at The Underglobe

By Staff, 25 October 11, 10:00

A collaboration between Event and Marketing magazines, the awards aim to to celebrate the event marketing strategies of the world's leading brands. A range of brands from Xbox and Castrol to Barclays and Mircosoft have entered their work into the awards. The winners will be revealed on 30 November ...

Field Marketing League Table 2011

By Kim Benjamin, 17 August 11, 09:00

All eyes are on the bumper field marketing opportunities on offer during 2012, writes Kim Benjamin ... Sporting events have traditionally been ideal vehicles for field marketing activities and next ... further afield. Field marketing opportunities will also extend beyond sporting events. Next year ... with Coca-Cola, a worldwide Olympic partner, on maximising this opportunity. It started field marketing ...