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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

examines the consumer issues that will affect marketers most over the coming 12 months ... the next 12 months, making the 'i-Everything generation' a key audience for marketers. Henry Mason, head ... nothing counts unless you film it on your iPhone. While there is a risk that marketers will get caught up in the hype surrounding Facebook, Apple remains the marketing industry's Gold Standard. Although ...

Contact Centre Agency of the Year: CPM

By Kim Benjamin, 13 December 11, 09:00

Tannard transferred from CPM's field marketing business in 2010, bringing 10 years of experience with her ... and geographical markets, while recruiting and retaining the best talent in the contact centre industry. FOCUS ... effectiveness and the impact it has had on client business, where it has contributed a clear return on marketing ...

Tesco needs to up its marketing strategy for non-smartphone users

By Loulla-Mae Eleftheriou-Smith, 15 June 11, 01:51

Tesco needs to boost its marketing strategy aimed at non-smartphone users, according to a key Tesco ... an "effortless" experience for the consumer. He demonstrated the result of Tesco s current mobile marketing ...

Argos gears up for TV channel launch

By Alex Brownsell, 15 June 11, 10:30

the TV home shopping market valued at 750m and growing, it's a great opportunity for us." Last week ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

By Staff, 01 February 11, 11:11

As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 ... If you want to prove you are up there with the elite in marketing, it's time to submit your best work for consideration at the 2011 Marketing Society Awards for Excellence , in association with Marketing , and sponsored by BT. Over the past 26 years, The Marketing Society Awards have set ...

Contact Centre Leagues 2010

By Melanie May, 05 May 10, 12:00

major challenge for marketers, and one that is bound up with other key issues. In March this year, a ... great opportunity for marketers to communicate cost-effectively with different customer segments ... as well as time-consuming, which ties in with the familiar issue for brand marketers of whether to keep ...

We'll Call You - Chrysler

18 November 09, 02:48

Marketing's Mystery Caller's old man has kicked off his midlife crisis with a new Chrysler Voyager ... Fiat. He said they were looking to change the European market and it would result in the cars being ...

We'll call you: Asda

By Staff, 13 October 09, 08:30

Having heard that the supermarket was installing live webcams, Marketing's mystery caller rang ... Asda Good afternoon, thanks for calling, you're through to [name]. Can I take your name please? Mktg Yes. [Provides name.] Asda Hi [name]. How can I help you today? Mktg Someone was telling me about something called 'Aisle Spy'. I shop in Asda and I just wanted some information on what ...