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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility ... meaning for marketers? Agility in the brave new world of coalition marketing, as unveiled to 400 or so ... of today's Marketing), means lower costs and efficiencies . Should we be surprised? The intentions ... the position back in the 1930s (see Marketing's main feature, page 28). What a young Procter Gamble brand ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK ... Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ... organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... that because we can carry those sites on our open platforms. You re a mass market brand and it s hard ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

VIDEO: Keeping up with 'consumer appetite' is key to Sony's mobile success, says Perron

By Ben Hall, 27 March 12, 12:00

entertainment and it's moving very fast" Questioned on his advice to aspiring mobile marketers, Perron said ... ." brightcove.createExperiences(); Read The Marketing Interview with Pierre Perron here ...

VIDEO: Yahoo! brand is about "being fun, human and personal", says Bridge

By Ben Hall, 08 March 12, 10:30

Robert Bridge, marketing director EMEA, Yahoo! says the culture within the tech brand is one ... Answering Marketing's quick-fire questions, Bridge said: "That's actually really true of working ... to aspiring digital marketers, encouraging them to focus on working hard and citing a recent Asics ad ... . brightcove.createExperiences(); Read The Marketing Interview with Robert Bridge here ...

Thomas Cook fights back with major 'explore' campaign

By Loulla-Mae Eleftheriou-Smith, 08 March 12, 09:25

TUI made a similar move last October, and told Marketing that launching campaigns for the two brands ...

VIDEO: John Lewis 'in the thick of planning' next ad, says Inglis

By Ben Hall, 29 February 12, 10:00

John Lewis marketing director Craig Inglis says the brand is 'in the thick of planning' its next ... ". brightcove.createExperiences(); Read The Marketing Interview with Craig Inglis here ...

VIDEO: Thomson and First Choice must 'stand for something', says TUI's Ellis

By Ben Hall, 23 February 12, 12:00

TUI marketing director, Jeremy Ellis, says the biggest challenge facing him is making the Thomson ... ". brightcove.createExperiences(); Read The Marketing Interview with Jeremy Ellis here ...

IHG training academy to create UK marketing jobs

By Loulla-Mae Eleftheriou-Smith, 22 February 12, 11:03

, including a number of new marketing roles, through the launch of a London training academy and new hotels. ... The new training academy announced today (22 February) will provide a staff boost across its 275 hotels and create 1,100 jobs this year. The new roles will cover hospitality, marketing and corporate ... Indigo; Holiday Inn; Staybridge; and Candlewood. IHG has not confirmed how many marketing positions ...

VIDEO: British Gas must focus on "building trust" in bicentenial year, says Orr

By Ben Hall, 16 February 12, 11:30

British Gas marketing director Will Orr said the company must work on building "trust and affection ... shifts its focus from door-to-door sales to selling at conferences and events. Answering Marketing's quick-fire questions, Orr gave his advice to graduates and aspiring marketers, saying: "Get a really good grip on digital [and] get a job at a company that really values marketing...so that you know ...