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Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London ... Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

of the forthcoming Olympics marketing blackout period. ... in the campaign. Manaaz Akhtar, the head of marketing for Subway, denied that the athletes activity was ambush marketing, adding that it was a long-term programme and not timed around the Olympics. In the US ... be "taking down all marketing material" during the Locog-imposed "blackout", which runs from 18 July to 15 ...

Former Carlsberg marketer Roberts takes up cricket role

By John Reynolds, 09 May 12, 08:30

Former Carlsberg marketer Gareth Roberts has been hired by Warwickshire County Cricket Club with a

Samsung tipped to unveil London 2012 Olympic phone

By Matthew Chapman, 03 May 12, 11:38

programme to back the event. Sunny Hwang, vice-president and head of global sports marketing at Samsung, told Marketing that the Olympics is at the centre of the company's brand marketing, which it hopes ... 's market share in the UK based on the brand's sponsorship of the Beijing Olympics. Samsung's mobile ...

ISBA president Woods: Marketers must shape online regulation

By Alex Brownsell, 02 May 12, 03:00

Coca-Cola Great Britain & Ireland and ISBA president Jon Woods has called on the marketing industry ... to "shape the debate" on the regulation of online marketing, and not view the online space as a "lawless ... and voluntary initiatives to effect change. We should respond positively to this. He said marketers must "demonstrate a genuine preparedness" to cooperate with the government with regards to advertising and marketing ...

Welsh rugby stars soften up with Dove Men+Care partnership

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 02:39

t it time for comfortable skin?". The campaign was one of the first in a series of marketing pushes from male-grooming brands that moved away from a typical celebrity-led approach to marketing within ... into the category, which has also been seen in the marketing of Procter Gamble's ads for Old Spice, featuring US ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

BT London Live signs up Duran Duran and Stereophonics

By Matthew Chapman, 01 May 12, 11:06

London Live is being put on as a partnership between Mayor of London, The Royal Parks and The London Borough of Tower Hamlets. It is sponsored by BT, which beat competition from Sainsbury s and Lloyds TSB, as first revealed by Marketing . The London Live activity will kick off with an open air ...

Sports organisations must prepare for post-Olympic sponsorship, says LTA boss

By Kate Lloyd, 28 April 12, 09:41

sponsors will stay with the sports market and lots of people also think that the industry will dry up ... post 2012" and "opportunities that come out of the back of it". He said that this included marketing ...

Kelly Holmes calls brand sponsorship 'critical' for athletics

By John Reynolds, 18 April 12, 12:56

Holmes, the 2004 double Olympic Gold medallist, spoke to Marketing during Jaguar's Academy of Sport event, a mentoring and education programme that provides support to young athletes. Holmes works as a brand ambassador to Jaguar. Questioned about the involvement of sponsors, including fast ...