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Forward Thinking Essays 2012: Upwardly mobile radio, Mark Barber, Radio Advertising Bureau

By Mark Barber, Radio Advertising Bureau, 24 January 12, 08:00

them, it's fair to say that last year the future of marketing was dominated by two topics - social ... as brand marketing tools, and can exploit them to their optimum potential. In seeking this, history ...

Global Radio to roll out regional daily-deal sites

By Maisie McCabe, 15 November 11, 11:30

. Commercial revenues are expected to rise between 5% and 10% year on year in 2011, outperforming the market ... Radio. 'We recognise that deal websites are becoming an important part of the marketing strategy for many local businesses and, having evaluated the market, felt that this was the right moment to expand ...

Digital Radio: On pause for digital switch

By Mark Sutherland, 08 July 11, 09:00

and marketers gain greater scope to connect with listeners on the move. In the first quarter of 2011, 26 ... data. However, Simon Redican, managing director of marketing body the Radio Advertising Bureau, argues ... multiplatform marketing campaigns to increase significantly once the 50% digital listening target is reached ...

Hobgoblin and Kerrang! seek 'alternative' Wills and Kate

By Nina Rosandic, 22 February 11, 04:54

. Justin Way, Wychwood Brewery marketing manager, said: "The rock and metal festivals we took Hobgoblin ...

Improved reception

By Mark Barber, 18 January 11, 03:00

come on stream, the medium may at last be able to alter marketers' benign neglect of it. By Mark Barber ... , actively marketed, attract bigger audiences and fundamentally shift the perceived value of the editorial ...

BP in £60m advertising blitz following oil spill

By Arif Durrani, 02 September 10, 11:15

Between April and 2 July this year, BP spent $93m ( 60m) on advertising, more than $5m a week. This compares to less than $30m spent during the same period tin 2009. The bumper marketing costs were highlighted by a Congressional energy committee in Florida this week, amid criticism that the money could have ...