Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 654 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media ... The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy ... in my presentation we ve had a lot to do. "John Lewis doesn t have a long history in marketing and so ... could tell us about Apple's rumoured assault on the TV set market given John Lewis high-end electronics ...

Reebok fitness competition lands TV slot

By Maisie McCabe, 10 April 12, 09:15

marketing campaign. It aims to use Reebok's association with CrossFit to change the way people think about ...

US sportswear brand Under Armour targets Europe with MTV show

By Gemma Charles, 28 February 12, 08:00

Under Armour, the sports apparel brand, is preparing to launch its first major European marketing

Editor's comment: TV's refuseniks are a breed apart

By Noelle McElhatton, 08 February 12, 12:00

TV's refuseniks include those enjoying innovative product distribution (Tyrrells and Bulldog) or great design to stimulate demand (Le Creuset). For brands that aren't as close to their market, TV's ability to reach mass audiences is vital. This is not to mention its halo effect across other channels ...

Sky to launch pay-as-you-go content for non-subscribers

By Loulla-Mae Eleftheriou-Smith, 31 January 12, 10:21

competition for Lovefilm and newly launched Netflix in the subscription video-on-demand market, both of which ...

Insurer RSA adds Sky marketer amid restructure

By Alex Brownsell, 27 January 12, 11:40

Insurance giant RSA has added to its growing marketing team with the appointment of Sky marketer ... marketing communications, digital, brand development and events across RSA's Affinity, Commercial ... marketing manager, has occupied several roles at Sky, including director of customer retention and head of marketing for Sky Partnership products. She is the latest addition to RSA's new Marketing Centre ...

Linear TV viewing maintains high in 2011

By Alex Brownsell, 24 January 12, 08:30

the coming 12 months, according to a report by the UK commercial broadcasters' marketing body, Thinkbox.

Sky restructures marketing teams

By Maisie McCabe, 12 January 12, 04:40

BSkyB has made a number of changes to its sales and marketing group and confirmed the appointment ... Bradley-Jones will be responsible for the marketing of Sky s television products including Sky Go ... alongside two other brand directors in the new brand management division of the sales and marketing group as part of the restructure led by Stephen Van Rooyen, managing director, sales and marketing, at Sky ...

The most irritating ads of 2011

By David Benady, 10 January 12, 01:00

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure ... Marketers are irking the public with ads that relentlessly repeat a web address and use catchy jingles to lodge brand names in consumers' memories. This is according to Marketing's annual survey ... that have used this strategy. The marketers behind these campaigns are nonetheless adamant ...

Google TV boosted by LG partnership

By Matthew Chapman, 06 January 12, 12:25

and Vizio for its television platform. Sony has launched Google TVs to the US market, while Samsung will launch a range of Google-TV powered Samsung devices to the market this year. Google TV has not yet ... market. Google claims the update has resulted in its activation rates doubling and says there are now ...