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Cinema bids to defy doomsayers with new partnerships and platforms

By Nicola Clark, 22 July 11, 12:00

in the first quarter. There are signs that the market is strengthening, however. 'We see the market ... . 'It is a robust partnership market and films create a huge amount of noise, but the core film itself ... being used by cinema-owners to target more niche markets. Nicole Oakley, marketing manager at Apollo ...

Bombay Sapphire builds on history with Imagination campaign

By Maisie McCabe, 14 April 11, 12:20

Bombay Sapphire, the Bacardi-owned gin brand, has launched a multimillion pound global marketing

Pamela Anderson to promote Nokia handset

By Sarah Shearman, 07 September 10, 09:45

is displayed. John Nichols, head of marketing at Nokia UK, said it wanted to create a film to showcase ...

Petfood brand bids to raise profile

By Daniel Farey-Jones, 04 August 10, 03:00

revenues over the next five years. The petfood market is forecast to grow 10% by 2014 to 2bn, according ...

Warner Bros appoints Frank to international marketing role

By Mark Banham, 30 July 10, 11:40

president of international marketing. ... to Sue Kroll, Warner Bros Pictures' president of worldwide marketing. Prior to her tenure at ESPN ... at Turner, her expertise in opening new markets and localising global properties was a tremendous asset ...

Cashing in on the Twilight phenomenon

By Andy Fry, 22 July 10, 02:30

You do not have to be a marketing visionary to see why brands such as Volvo and Burger King want ... , including worldwide marketing president Nancy Kirkpatrick were optimistic, having seen plenty of fan love ... the $37m film had clocked up $700m in box office and DVD revenues that the media and marketing industries ...

Paul Smith links with John Lennon film 'Nowhere Boy'

By Sarah Johnson, 14 December 09, 10:25

; mso-bidi-language:#0400;} The campaign has been created by Organic Marketing, a division ... and highlights John Lennon's life pre-Beatles as rock and roll began to explode. Marketing will run in store ...

Vue Entertainment appoints marketing manager

By Sarah Johnson, 02 December 09, 03:00

LONDON - Vue Entertainment has appointed Ben Caunter as marketing manager, reporting into Daniel ... worked at Deloitte and Touche as a marketing consultant in the technology and media team and held brand marketing roles with Camelot, Nestle and Kelloggs. In his new role he will be responsible for all ... . He will also be overseeing the implementation of central marketing initiatives at site level, leading ...

Film Council appoints Film Tree to act as matchmaker between films and brands

By Staff, 01 December 09, 08:50

or marketing including the creation of online content or as DVD extras. Ed Sharp, partner at Film Tree, says ... the copyright in certain countries. Marketing's publisher, Haymarket Brand Media, will work with Film Tree ...

Cineworld's Justin Skinner promoted to VP of marketing

By Sarah Johnson, 31 July 09, 05:10

LONDON - Cineworld has promoted Justin Skinner from head of marketing to vice president ... that introduced marketing programmes with Pru Health and Tesco and also launched a new website last year ...