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Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... -biggest advertiser last year, said mobile marketing was "likely to play an important role in the company's marketing ... to increase among consumers, so, too, has the value and significance of mobile marketing," he added. A ...

HTC One unveils camera and music features

By Matthew Chapman, 27 February 12, 01:36

for the high-end, low-end and mid-markets. The high-end HTC One X will run off a Nvidia quad-core processor ... 's mid-market HTC One S will be positioned as "superfast and super durable", while the HTC One V will cater to the lower-end of the market, which Scott Croyle, head of design at HTC, said will update ...

Sony plans major ad spend for Xperia launch

By Matthew Chapman, 27 February 12, 09:09

Sony Mobile will significantly increase marketing spend in 2012 to support the launch of the Sony ... Speaking at the Mobile World Congress in Barcelona, Steve Walker, Sony Mobile chief marketing ... be achieved by revitalising the product portfolio in order to gain market share. His comments come after ... to experience in bright sunshine. Sony will position the "compact" Xperia U at the lower end of the market ...

Google-Motorola tie-up approved by US and European regulators

By Daniel Farey-Jones, 14 February 12, 09:45

at issue are not likely to significantly change existing market dynamics." The European Commission's verdict on the Motorola acquisition by Google was also that it would not "significantly modify the market ...

Facebook marketing chief lauds 'real life' mobile possibilities

By Nicola Clark, 14 February 12, 08:30

Speaking at the Social Brands conference held in association with Marketing last week, Alexander Schlaubitz, director of customer marketing at Facebook, said that mobile is of huge concern to the company ... model, [marketing] was all about being fun. Now, it is about being truthful and consistent. Mobile ...

Review of the Year: Media Brands of the Year 2011

By Nicola Clark, 15 December 11, 08:00

top of the agenda for the majority of UK marketers, and, as such, 'what are we doing on Facebook ... substantial marketing payback to the digital music service. The brand has accelerated take up of its paid ... marketers over the past 12 months. The social network, which has redefined what it means to 'over ...

Death of Steve Jobs draws tributes for Apple's 'visionary'

By Matthew Chapman, 06 October 11, 09:30

from the brink of financial ruin to one of the world's most valuable companies with a market value ...

Apple hype falls flat as iPhone 5 fails to materialise

By Matthew Chapman, 05 October 11, 09:21

mobile marketing company BlisMobile's chief executive Greg Isbister feeling "a bit underwhelmed ... it will not significantly dent Android s market share because it has not got enough "hype and excitement - it looks ... the smartphone and tablet computer market. The "walled-garden" criticisms have come about due to Apple ...

Sony Ericsson hires head of content and marketing strategy

By Oliver Luft, 04 August 11, 12:00

of head of content and marketing strategy. ... In his new post, Harrison will focus on content development for Xperia Play the company's PlayStation smartphone wider games development and content marketing activities. Harrison joins Sony ... , and as European marketing director for EA mobile. Dominic Neil-Dwyer, head of market development at Sony ...

Tesco needs to up its marketing strategy for non-smartphone users

By Loulla-Mae Eleftheriou-Smith, 15 June 11, 01:51

Tesco needs to boost its marketing strategy aimed at non-smartphone users, according to a key Tesco ... an "effortless" experience for the consumer. He demonstrated the result of Tesco s current mobile marketing ...