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Sainsbury's enters music download market

By Matthew Chapman, 03 May 12, 11:17

Sainsbury's has jumped into the increasingly competitive online music market by launching a music

Wonderbra to sell direct for first time with online store

By Matthew Chapman, 20 April 12, 11:30

. A marketing campaign comprising social media activity, search engine marketing, display activity ... and include social media sharing functions. The content on the site will reflect marketing activity as Wonderbra looks to run fully-integrated marketing campaigns. The site includes a store finder to allow ...

'We have to build better brands and we need a different conversation', admits Tesco chief

By Matthew Chapman, 18 April 12, 12:38

Tesco chief executive Philip Clarke has outlined what he wants to change about its marketing, as he ... to concentrate on marketing, smaller store formats, better service, and its online offering. Speaking during ... emphasis on marketing. He said: "We've got to build better brands. Everyday Value [which was introduced ... will be more personalisation and localisation [in marketing] and we have brought [Clubcard creator] Dunnhumby ...

Sainsbury's targets mothers with Little Ones revamp

By Matthew Chapman, 12 April 12, 10:30

Sainsbury's has revamped the website and email marketing programme of its Little Ones baby ... The supermarket's increased focus on Little Ones, which it launched in 2009, comes as rivals are courting mothers with projects including the Asda Mumdex research panel and a partnership between Waitrose and Mumsnet . Strategic content agency Seven has redesigned the Little Ones site, which has been split ...

Shop Direct in push to link print to digital marketing

By Matthew Chapman, 03 April 12, 09:45

Shop Direct aligning its print catalogue and burgeoning online business by integrating augmented reality into magazines to drive cross-platform engagement.

Waitrose ties up with Mumsnet for Mother's Day push

By Matthew Chapman, 16 March 12, 10:39

Burns, Waitrose.com marketing manager, said: "Mumsnetters are a very engaged and influential audience ...

Morrisons to launch first supermarket magazine iPad app

By Matthew Chapman, 09 March 12, 12:50

and travel articles for the first time. Richard Lancaster, corporate marketing and operations director ... have shopped in vibrant markets, not soulless sheds." Follow Matthew Chapman at @mattchapmanUK ...

EBay targets mobile commerce expansion with Three.co.uk tie-up

By George Nimeh, 27 February 12, 01:04

and Spanish ticket merchant Entradas.com. Marketing's view - George Nimeh (right) The marketplace ...

RB takes to Facebook to sell Cillit Bang extension

By Loulla-Mae Eleftheriou-Smith, 09 February 12, 10:10

and is bringing back its advertising character Barry Scott to bolster its marketing offensive. ... by his "twin brother" Harry Scott, across the brand s marketing activity, "to offer help, advice ... and packaging, and is delivered within three days. Stefan Gaa, marketing director, RB UK, said the launch ... allows us to interact intimately with our target market, getting almost instant feedback, and means ...

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

By Loulla-Mae Eleftheriou-Smith, 26 January 12, 11:39

Michael Johnson, marketing director of Thomas Cook, explains what is behind the new brand direction ... Marketing : What role will marketing play in helping Thomas Cook get back on the right footing this year? Johnson : As a marketer you could expect me to say that it's absolutely going to be important ... brand awareness and consideration. The role of marketing is a vital part of keeping that number one ...