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Sainsbury's targets mothers with Little Ones revamp

By Matthew Chapman, 12 April 12, 10:30

Sainsbury's has revamped the website and email marketing programme of its Little Ones baby ... The supermarket's increased focus on Little Ones, which it launched in 2009, comes as rivals are courting mothers with projects including the Asda Mumdex research panel and a partnership between Waitrose and Mumsnet . Strategic content agency Seven has redesigned the Little Ones site, which has been split ...

What Google's privacy changes mean for advertisers

By Matt Stannard, chief technology officer, 4Ps, 01 March 12, 02:45

Matt Stannard, chief technology officer at search and social marketing agency 4Ps Marketing (below ... ; with Google having an ever growing presence in the mobile market, this would perhaps enable push or mobile web ...

Nationwide launches Select credit card

By Matthew Chapman, 16 February 12, 08:40

transfers for 17 months and 0.5% cash back on all purchases. Alastair Pegg, head of brands and marketing ...

Number 10 digital guru Nick Jones to chair judging at Revolution Awards

By Staff, 19 December 11, 12:00

Jones heads up digital channels and content for the Prime Minister s Office and Cabinet Office, including the Prime Minister s web and Facebook presences and the @number10gov Twitter account. His team delivers digital marketing projects for public sector clients, such as the RAF, as well as contributing ...

Blighty launches the Great Blighty Ale Trail

By Maisie McCabe, 18 July 11, 01:57

hotels owned by Old English Inns. Annabel Porter, factual marketing manager at UKTV, said: "We ve used ...

The Glenlivet targets market leader through digital

By Gemma Charles, 28 June 11, 09:10

in digital as part of a plan to challenge market leader Glenfiddich.

Advertiser body offers guidelines on marketing to children online

By Ed Owen, 15 April 11, 10:41

with children online, along the theme of "don't intrude", following research conducted in a number of markets. ... consumer attitudes as to what was acceptable were consistent between markets. The research found ... of messages. Email contact was considered ok if agreed, but SMS marketing was largely rejected, except ... of the insights may appear intuitive to seasoned marketers, but it is not obvious to consumers that marketers ...

Marks & Spencer warns customers of email data breach

By Daniel Farey-Jones, 06 April 11, 12:50

addresses being accessed in a data breach at email marketing provider Epsilon.

BrandAlley extends into beauty, home and travel

By Ed Owen, 16 March 11, 10:50

was developed in-house and the ads break today (16 March). Melissa Littler, BrandAlley marketing director ...

VisitBritain targets affluent travellers with luxury campaign

By Loulla-Mae Eleftheriou-Smith, 25 February 11, 09:05

VisitBritain has partnered with airline Emirates to launch a luxury marketing campaign aimed ... The jointly funded campaign is called 'Britain. A tradition of Luxury' and has been created by integrated agency Albion. It features press and online activity, supported by email, direct marketing ... listed building. Laurence Bresh, director of marketing, VisitBritain, said: "I'm delighted to announce ...