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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

By John Reynolds, 15 May 12, 08:30

initiatives. Alastair Macrow, vice-president of marketing at McDonald s UK, said: Over the past few years ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age. ... to green. Having just got off a plane, the most sedentary of times for global marketers, this lack of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... to give marketers and entrepreneurs the mindset and tools to create a better future, Velocity is the first ...

Google showcases professional YouTube content

By Sarah Shearman, 09 May 12, 09:32

, with an integrated marketing push featuring entertainment content from popular TV shows, including 'Britain's Got

More Th>n to sponsor MSN pet portal

By Maisie McCabe, 08 May 12, 10:43

and taking part in regular online polls. Dominic Grounsell, personal marketing director at More Th n, said ...

Sainsbury's enters music download market

By Matthew Chapman, 03 May 12, 11:17

Sainsbury's has jumped into the increasingly competitive online music market by launching a music

Twelve months on and the ICO is ready to enforce 'cookie' law

By Sarah Johnson, 30 April 12, 08:30

The controversial EU cookie directive came into force on 26 May 2011, and with the deadline for compliance fast approaching the ICO has been helping brands take steps towards developing their websites to take account of the changes. Speaking exclusively to Marketing after his presentation at this year ...

Rachel's to launch digital Kitchen Moments drive

By Sarah Shearman, 05 April 12, 08:48

exclusive content through brand partnerships, as the brand takes a more editorial-led approach to marketing ...

Samsung in search for Olympic bloggers

By Matthew Chapman, 02 April 12, 08:30

to motivate people to get behind projects. Sunny Hwang, vice-president and head of global sports marketing at Samsung, said: "Utilising social media is the most effective and efficient way to deliver our marketing programmes. "The Olympics is the centre of our brand marketing. Through the Olympic sponsorship we have ...