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British Airways: building a brand, from the inside out

By Suzy Bashford, 29 July 11, 12:00

content marketing agency Wardour to galvanise support for the brand among its 32,000 staff ahead of a ... communications approach ahead of its global rebrand is Aviva. Jan Gooding, global marketing director ... communications and marketing, a consistent tone of voice,' she explains. There is no doubt that BA's internal ...

Fundraiser in chief: US presidential candidate Barack Obama is rolling in campaign money, and TV is reaping the benefits

By Raymond Snoddy, 28 October 08, 08:30

Christine and Knight Rider ? Marketers will wonder whether a sitcom-length political ad is something of a ... no fewer than 1342 television commercials in the Washington DC media market in the first three weeks ... advertising and marketing errors, not least by indulging in negative campaign advertising, despite the current ...

COI to form roster of regional agencies

By Gemma Charles, 18 September 08, 12:08

departments with regional marketing requirements. ... The Regional Integrated Agencies framework will include agencies capable of providing five core services: advertising, direct marketing, design/branding, digital and PR. This will allow COI's regional ... power. Currently, the regional marketing teams draw upon existing COI frameworks and a preferred ...

Mayoral candidates target ethnic groups

By Gareth Jones, 18 September 07, 08:30

will have to work in earnest to win over London voters. As in the 2004 mayoral elections, marketing and PR ... this is by tapping in to communities through field marketing, door-knocking and local media. The government ... means that digital marketing is likely to form a major part of the mayoral campaigns. The Electoral ...