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Zara Phillips joins Beckham as Samsung Olympic ambassador

By Ben Bold, 27 May 11, 12:01

Phillips will help leverage Samsung's sponsorship of the Games through activity including marketing, advertising, PR and social media. Phillips will join David Beckham, who Samsung signed up as its global ambassador for London 2012 earlier this month . Speaking at the signing of the deal ...

Revlon appoints Adelaide Sharples as UK marketing chief

By Loulla-Mae Eleftheriou-Smith, 15 September 10, 11:00

Revlon, the beauty and cosmetics company, has named Adelaide Sharples as its new marketing director. ... left last September and is now interim group marketing director at Decleor, Carita and Shiseido . The announcement of Sharples role comes days after Revlon named Julia Goldin, the former Coca-Cola GB marketer, as the new senior vice-president and global chief marketing officer for all its brands. Sharples ...

Ofcom rejects complaints from Kellogg and Nestlé over C4 documentary

By Jennifer Whitehead, 24 August 10, 09:50

products and how they are marketed. Nestl and Kellogg were both named in the programme and specific ... to the programme, objecting to its portrayal as a company that deliberately targeted kids with marketing, as well ... , and that it inappropriately targeted children and schools in its marketing activities. Ofcom rejected all the claims ...

PR: agencies suffer digital jet lag

By Becky Wilkerson, 28 July 09, 12:00

London - Internet marketing agencies are breaking new ground by using edgy, social media ... year by internet marketing agency Bigmouthmedia, suggests not. It revealed that 79% of those surveyed ... are ill-equipped for the task. However, marketers need to be aware that, while many PR agencies claim ... . Earning space is typically the remit of PR.' Morwenna Angove, sales and marketing director at Alton ...

PR: searching for effective measurement

By Claire Murphy, 28 July 09, 12:00

London - No matter how successful a PR campaign appears to be, marketers still struggle to measure ... of communications - advertising, direct marketing or promotional techniques - are being employed in parallel ... for campaigns that are integrated across a variety of disciplines. However, marketers want to know ... ,' he admits. Millar has also noted marketers and PR managers making greater use of independent ...

Fundraiser in chief: US presidential candidate Barack Obama is rolling in campaign money, and TV is reaping the benefits

By Raymond Snoddy, 28 October 08, 08:30

Christine and Knight Rider ? Marketers will wonder whether a sitcom-length political ad is something of a ... no fewer than 1342 television commercials in the Washington DC media market in the first three weeks ... advertising and marketing errors, not least by indulging in negative campaign advertising, despite the current ...

The Marketing Profile: Lucy Cotterell of Mars

By Gemma Charles, 07 October 08, 08:30

' about her sector's prospects, and that the confectionery market as a whole is growing at 3% year on year ... -home confectionery sector, lagging the market's 2% growth rate, while Galaxy grew by 12% in the year to April. 'We ... the campaign, originally made for the UK, has been adapted for a number of markets including the US ...