Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 25 matching results

Sort results by: relevance | date

Results per page

1 2 3

Digital & Direct: Direct choice - Royal Mail

By Mike Spicer, Group managing director, EHS Brann, 14 October 08, 12:00

Its latest piece is the 'Grow Pack', created by Proximity London, which contains information on the services Royal Mail offers to save money and increase efficiency. Supported by TV and online marketing ... . Offering businesses choice and control over marketing materials is a clever move. ...

Direct brief: Postcomm appoints chief executive

05 August 08, 12:00

Postcomm earlier this year as director of market development, and has previously worked at DHL Express UK

Branding brief: Parcelforce Worldwide to launch campaign

29 April 08, 12:00

more businesses to set up accounts with the delivery service. The marketing material will use designs

Raymond Snoddy on media: It's time for B2B to tackle its ABCs

19 February 08, 12:00

business media market was now close to being a £23bn industry compared with just £17bn in 2005. The numbers are based on survey material, and everything, it seems, is in there bar the kitchen sink - from marketing services, including consultancy and market research, to 'face-to-face', which used to be known ...

Conference Preview: Getting down to business

22 January 08, 12:00

B2B marketers should embrace social media and remember that creativity is also effective, writes ... . In the age of web 2.0, business-to-business marketers have found innovative ways to target potential customers. However, even in this digital era, connecting with target markets on a personal level ... where you are advertising and (your audience) is crucial,' explains David Millican, marketing manager ...

Royal Mail embarks on review of £12m business

By Jemima Bokaie, 17 October 07, 12:00

Incumbents Abbott Mead Vickers BBDO, Wolff Olins and direct shop Proximity London will be invited to repitch for the four-year contracts. The review is being overseen by Royal Mail director of brand marketing Tom Hings, and comes as the company waits to find out if the Communications Workers Union ...

Profile: Populist at the Post Office - Gary Hockey-Morley, marketing director, Post Office

By Nicola Clark, 03 October 07, 12:00

in Peterborough, and now lives in North London's Belsize Park. Making his first move into marketing on the graduate scheme at Unilever, he came to the fore at Abbey, where he spent 13 years, rising to marketing director. He says the biggest marketing challenge for financial services brands is ensuring they put ...

Direct mail bears £8m brunt of door-drop strikes

By Ed Kemp, 03 October 07, 12:00

the marketing industry up to £8m, according to industry experts. ... -to-door council, said: 'Other markets would not be able to get away with this without suffering a backlash.' - Some copies of the October 10 issue of Marketing will be delayed by one day due to the strike. ...

Post Office kills off ants in shift to celebrity ads

By Nicola Clark, 26 September 07, 12:00

The ads, which are the first work from the Post Office's new agency Mother, will form part of a multimillion-pound campaign designed to promote the role of the Post Office in the community, as well as its portfolio of services, such as foreign exchange. The activity was overseen by Post Office marketing ...