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Europcar launches its first TV ads in £2.5m campaign

By Ben Bold, 03 June 11, 09:09

the status quo of the car-hire market with freeDeliver. "As the market leaders, I think we need to set ...

Zara Phillips joins Beckham as Samsung Olympic ambassador

By Ben Bold, 27 May 11, 12:01

Phillips will help leverage Samsung's sponsorship of the Games through activity including marketing, advertising, PR and social media. Phillips will join David Beckham, who Samsung signed up as its global ambassador for London 2012 earlier this month . Speaking at the signing of the deal ...

Heinz prepares New Year babyfood push

By John Reynolds, 13 December 10, 11:35

Heinz is to launch a new range of babyfood, Taste of Home, backed with a £1m marketing campaign. ... The marketing activity, which Heinz claims is its biggest push in the babyfood market to date, will kick off next year and will support a range of savoury dishes The 13-strong Taste of Home product ... will be supported by a direct mail campaign, in-store marketing and a PR campaign. Separately, Heinz is to revamp ...

PR Essays

By Andrew McCormick, 15 October 10, 09:17

How should PR play a role in brands' marketing strategies? Marketing brought together top players ... Sara Balme , director, Focus PR Andrew McCormick , deputy editor, Marketing Anne Kendall ... of strong relationships By Andrew McCormick Marketers have a lot to keep on top of. From NPD ... in the marketing function. It is imperative, therefore, that marketing bosses receive expert support necessary ...

Revlon appoints Adelaide Sharples as UK marketing chief

By Loulla-Mae Eleftheriou-Smith, 15 September 10, 11:00

Revlon, the beauty and cosmetics company, has named Adelaide Sharples as its new marketing director. ... left last September and is now interim group marketing director at Decleor, Carita and Shiseido . The announcement of Sharples role comes days after Revlon named Julia Goldin, the former Coca-Cola GB marketer, as the new senior vice-president and global chief marketing officer for all its brands. Sharples ...

EBay redoubles marketing efforts for fashion offering

By Sarah Shearman, 31 August 10, 08:55

: "There is huge potential for growth in the online fashion market, as consumers seek out greater choice ...

Ofcom rejects complaints from Kellogg and Nestlé over C4 documentary

By Jennifer Whitehead, 24 August 10, 09:50

products and how they are marketed. Nestl and Kellogg were both named in the programme and specific ... to the programme, objecting to its portrayal as a company that deliberately targeted kids with marketing, as well ... , and that it inappropriately targeted children and schools in its marketing activities. Ofcom rejected all the claims ...

Motors.co.uk pushes stress-busting positioning with in-car Tai Chi

By Jennifer Whitehead, 06 August 10, 09:30

and a Facebook page. Katie Wardle, head of marketing at motors.co.uk said: "From our research ...

PR: agencies suffer digital jet lag

By Becky Wilkerson, 28 July 09, 12:00

London - Internet marketing agencies are breaking new ground by using edgy, social media ... year by internet marketing agency Bigmouthmedia, suggests not. It revealed that 79% of those surveyed ... are ill-equipped for the task. However, marketers need to be aware that, while many PR agencies claim ... . Earning space is typically the remit of PR.' Morwenna Angove, sales and marketing director at Alton ...

PR: searching for effective measurement

By Claire Murphy, 28 July 09, 12:00

London - No matter how successful a PR campaign appears to be, marketers still struggle to measure ... of communications - advertising, direct marketing or promotional techniques - are being employed in parallel ... for campaigns that are integrated across a variety of disciplines. However, marketers want to know ... ,' he admits. Millar has also noted marketers and PR managers making greater use of independent ...