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Sony Ericsson hires sponsorship head

By Sarah Shearman, 17 September 10, 12:50

Beavis, who joins in October, will report to David Hilton, marketing director of Sony Ericsson UK ... Dorman, senior marketing manager for UK Ireland, who is moving to the role of senior marketing partnerships manager in Sony Ericsson s global marketing team. ...

Carbon-offset pioneer Responsibletravel.com changes CO2 strategy

By Gemma Charles, 20 October 09, 09:10

, creating a buzz in green marketing circles in the process.

PR: searching for effective measurement

By Claire Murphy, 28 July 09, 12:00

London - No matter how successful a PR campaign appears to be, marketers still struggle to measure ... of communications - advertising, direct marketing or promotional techniques - are being employed in parallel ... for campaigns that are integrated across a variety of disciplines. However, marketers want to know ... ,' he admits. Millar has also noted marketers and PR managers making greater use of independent ...

Asda's Rick Bendel says supermarkets must regain trust

By Miranda Fitzgerald, 15 October 08, 04:50

LONDON - Rick Bendel, the executive director of Asda, will tell supermarkets that they must 'get ... by the demise of the trusted bank.' Bendel returned Asda to its price-focused roots earlier this year with ads that use mysupermarket.com to compare its prices with Tesco's. In September Asda stepped up its price war ... basics. At this year's Labour Party Conference, Asda's corporate affairs director Paul Kelly used a ...

Consumers force marketers to drop secrecy

By Gemma Charles, 14 October 08, 08:30

. Marketing director Matthew Pullen says research carried out in the run-up to Bernard Matthews' relaunch ... of International Marketing Partners and a specialist on US companies, firms such as Procter Gamble and Microsoft ... from the UK market in 2004 after concerns were raised about the presence of bromate, a chemical ...

McDonald's asking for trouble

24 April 07, 09:00

interaction and worship at the alter of new marketing techniques for no reason, he says. It is clear ... , the company s most profitable market outside the US. Transparency, food quality and health have been the cornerstones of its marketing across the Channel, where McDonald s famously advocated only visiting its outlets ...