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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility ... meaning for marketers? Agility in the brave new world of coalition marketing, as unveiled to 400 or so ... of today's Marketing), means lower costs and efficiencies . Should we be surprised? The intentions ... the position back in the 1930s (see Marketing's main feature, page 28). What a young Procter Gamble brand ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

By John Reynolds, 15 May 12, 08:30

initiatives. Alastair Macrow, vice-president of marketing at McDonald s UK, said: Over the past few years ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

By Rachel Barnes, 01 May 12, 08:30

Unilever chief executive Paul Polman has given a withering assessment of the state of the marketing ... Delivering The Marketing Society s 2012 annual lecture on Monday, he said: In the past, the job of marketers was to stay ahead of the consumer, identify trends, anticipate consumer needs and deliver products ... is often ahead of us. They are developing markets at an accelerated pace. At a time when consumer ...

Alan Mitchell: Advertisers, face it, your consumers hate you

By Alan Mitchell, 29 March 12, 01:00

Advertising Association research suggests marketing's image is in dire need of a makeover ... FOR CLOWNS? As consumers' mindset has changed, so must advertisers' Unilever marketing alumnus ... the discussion at Alan Mitchell's blog, Reinventing Marketing Let's continue the debate - visit my blog ... in 2012 - The new data landscape - The invisible market ...

P&G unveils Vinopolis as Olympics hub as venue staff face redundancy

By Staff, 27 March 12, 08:30

marketing activity, as the wine-tasting attraction's 30 tour guides face redundancy. ... of Western Europe, and Paris Kafantaris, marketing vice-president of Western Europe. ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

By Gemma Charles, 24 March 12, 12:01

The plan, first revealed by Marketing , is inspired by a similar scheme in the US spearheaded by First Lady Michelle Obama. Asda, Marks Spencer, Morrisons, Sainsbury s, Tesco, Waitrose, Coca ... : Asda will develop a new reduced-calorie brand across a range of products that will contain at least 30 ...