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VIDEO: Ryanair's O'Leary launches hotel comparison site

By Loulla-Mae Eleftheriou-Smith, 19 April 12, 10:03

.com, which chief executive Michael O'Leary claims it will promote with a €1m (£819,000) marketing push. ... -star accommodation. O'Leary told Marketing that the brand will be spending 1m on email marketing for the hotels ... of the site yesterday (18 April). Speaking exclusively to Marketing, O Leary said: "There are millions ... , are the lowest on the market. Yesterday however, he said he would be putting money into marketing the new ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

By Rachel Barnes, 17 April 12, 08:30

and clothing. The rewards will be on offer through online auctions and buy-now mechanics, Marketing has ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

Marketers and consumers struggle with the volume of data the world now generates. David Benady asks ... capacity. This torrent of data makes it hard for marketers to ensure their brand messages are heard ... comes from a variety of sources. TNS marketing sciences director Russell Bradshaw says these 'eating plans' are a good way for marketers to target resistant consumers. 'By understanding the predominant ...

Data marketers should stick to subjects consumers care about

By John V Willshere, 30 March 12, 12:00

's everywhere else. John V Willshere is the founder of Smithery, an innovation works for marketing ... trends of which savvy marketers must be aware Big Data When people refer to 'Big Data ...

Confused.com extends Nectar partnership

By Alex Brownsell, 29 March 12, 10:41

-house. Mike Hoban, marketing director at Confused.com, said: "As a company, we understand how hard things ...

Nationwide launches Select credit card

By Matthew Chapman, 16 February 12, 08:40

transfers for 17 months and 0.5% cash back on all purchases. Alastair Pegg, head of brands and marketing ...

Tesco must find a new role for Clubcard

By Alan Mitchell, 15 February 12, 10:00

Clubcard was once the golden goose of marketing, but should Tesco re-evaluate what the scheme means ... 't it seen its problems coming and acted to head them off? Is Clubcard, once the star of loyalty marketing, losing its way? The standard commentary speaks of Clubcard solely as a game-changing marketing ... customer data show in town. Today, marketers are awash with streams of data: online retailing itself (which ...

Editor's comment: Clubcard: reinvent or face extinction

By Noelle McElhatton, 15 February 12, 12:00

'You know more about my customers after three months than I know after 30 years,' he said. Since then it has been marketing heresy to question Clubcard. Until, that is, the recent profit ... to date flies in the face of the government's decision to cut marketing spend (page 12). If 'Great' is a ...

Marketers need to work on loyalty activation, research claims

By Matthew Chapman, 06 February 12, 12:23

Marketers are not doing enough to make customers activate loyalty programmes, with two in five (39 ... opportunity being missed with the youth market, as a third of 18- to 24-year-olds were not signed up to any ... profitability, marketers must ensure that schemes also strengthen customers' emotional commitment, from which ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing ... Cookie (UK), ebookers Explorer iPad app I Spy Marketing, check-in/check-out QR codes MediaCom ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...