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O2 launches review ahead of customer experience revamp

By Matthew Chapman, 21 March 12, 09:22

O2 has appointed design agency Echo to ensure it improves the consumer's user experience while the agency has also been briefed with developing new products for O2 s range of mobile accessories. The move by O2 comes after Marketing revealed the telecoms giant was overhauling its customer service ...

Nationwide launches Select credit card

By Matthew Chapman, 16 February 12, 08:40

transfers for 17 months and 0.5% cash back on all purchases. Alastair Pegg, head of brands and marketing ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing ... Cookie (UK), ebookers Explorer iPad app I Spy Marketing, check-in/check-out QR codes MediaCom ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...

Royal Mail control of direct mail prices worries DMA

By Daniel Farey-Jones, 21 October 11, 09:30

Ofcom yesterday published proposals for a seven-year regulatory framework it said was designed to ensure UK consumers continue to benefit from a "universally-priced, affordable postal service, six days a week". Having taken over the regulation of the postal market from Postcomm on 1 October, as mandated ...

What digital marketers can learn from DM

By Kim Benjamin, 20 May 11, 10:00

In an age of information overload, digital marketers could learn a lot from the personalisation ... in marketing innovation. It is easy to see why - digital can engage consumers more quickly and effectively than other marketing techniques, as well as provide instant and detailed data on financial returns. In an era of information overload, however, digital channels - and in particular mass email marketing ...

Royal Mail gets go-ahead for bulk mail price rise

By Daniel Farey-Jones, 17 February 11, 09:50

delivered on behalf of its competitors. The Direct Marketing Association, today, said it remains opposed ...

E.ON in push to convert home mover prospects

By Daniel Farey-Jones, 27 January 11, 11:19

The Home Move Box service delivers samples and marketing material from brands including John Lewis, Virgin Media and Fairy, to opted-in recent home movers. Since taking over as HMB's utility partner from British Gas in October, E.ON has reached around 50,000 households. It is now paying ...

Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

marketing budgets, according to direct mail specialists Post Switch. ... by the Royal Mail. According to James Campbell-Clause, head of sales and marketing at post brokering firm ... the past two years, we have been working hard to reduce the costs for direct marketing campaigns, and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...

Royal Mail plan to raise business mail prices clears first hurdle

By Daniel Farey-Jones, 08 November 10, 04:11

market. ... is proposing to deregulate the market further, giving Royal Mail greater freedom to compete in the pre-sorted bulk mail market. Postcomm has also provisionally given the go-ahead for Royal Mail to increase its ...

Creating a loyal following

By Trevor Clawson, 03 November 10, 12:00

Retailers are scaling up their reward schemes in a push to win market share, writes Trevor Clawson. ... of rising economic confidence. Growth will depend on their ability to increase market share and win business from rivals. The question is, how? According to James Frost, marketing manager of Nectar, loyalty ... up what they do.' There's plenty of evidence to support his view. Marketing revealed last week ...