Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 42 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5

Most businesses lack effective single customer view, finds survey

view data system in place, according to Experian Marketing Services. ... The research was conducted in February by Dynamic Markets among companies with more than 250 ... Wilson, managing director, data and analytics at Experian Marketing Services, said: "The benefits of a ... , but our research shows that many marketers are still struggling to make effective use of the data ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

By Rachel Barnes, 17 April 12, 08:30

and clothing. The rewards will be on offer through online auctions and buy-now mechanics, Marketing has ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

Marketers and consumers struggle with the volume of data the world now generates. David Benady asks ... capacity. This torrent of data makes it hard for marketers to ensure their brand messages are heard ... comes from a variety of sources. TNS marketing sciences director Russell Bradshaw says these 'eating plans' are a good way for marketers to target resistant consumers. 'By understanding the predominant ...

Data marketers should stick to subjects consumers care about

By John V Willshere, 30 March 12, 12:00

's everywhere else. John V Willshere is the founder of Smithery, an innovation works for marketing ... trends of which savvy marketers must be aware Big Data When people refer to 'Big Data ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing ... Cookie (UK), ebookers Explorer iPad app I Spy Marketing, check-in/check-out QR codes MediaCom ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...

Why should brands worry about Europe's data protection proposals?

By Charles Ping, 26 January 12, 09:00

The marketing industry needs to engage with the European Commission's proposed shake-up of data ... chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...

EC proposes data fines of up to 2% of global turnover

By Daniel Farey-Jones, 25 January 12, 03:44

. The Direct Marketing Association is claiming a victory in that today's official draft text does not include the move towards an opt-in-only regime for offline direct marketing, but it warned that the regulation "poses a severe threat to the ability for UK businesses to use data to market their goods and services ...

Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D

By Tash Whitmey, EHS 4D, 24 January 12, 08:00

, and are almost guaranteed to cause the eyes of many marketing people to glaze over. That has to change. Data ... direct communications, but are rarely sufficiently strategically driven to cut it with the marketing ... . To do this, key stakeholders from IT, brand marketing and agencies need to start talking to each other ...

How to join the social club

By Melanie May, 28 November 11, 12:00

A tide of data is becoming available from social-media sources, but how can marketers establish ... marketers are used to. This means that integrating it with data from other sources remains a task many ... information, social-media data can be used to influence everything from brand activity and marketing strategy to product development. In addition, while it can help marketers understand customers at an individual level ...