Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 122 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Most businesses lack effective single customer view, finds survey

view data system in place, according to Experian Marketing Services. ... The research was conducted in February by Dynamic Markets among companies with more than 250 ... Wilson, managing director, data and analytics at Experian Marketing Services, said: "The benefits of a ... , but our research shows that many marketers are still struggling to make effective use of the data ...

VIDEO: Ryanair's O'Leary launches hotel comparison site

By Loulla-Mae Eleftheriou-Smith, 19 April 12, 10:03

.com, which chief executive Michael O'Leary claims it will promote with a €1m (£819,000) marketing push. ... -star accommodation. O'Leary told Marketing that the brand will be spending 1m on email marketing for the hotels ... of the site yesterday (18 April). Speaking exclusively to Marketing, O Leary said: "There are millions ... , are the lowest on the market. Yesterday however, he said he would be putting money into marketing the new ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

By Rachel Barnes, 17 April 12, 08:30

and clothing. The rewards will be on offer through online auctions and buy-now mechanics, Marketing has ...

Sainsbury's targets mothers with Little Ones revamp

By Matthew Chapman, 12 April 12, 10:30

Sainsbury's has revamped the website and email marketing programme of its Little Ones baby ... The supermarket's increased focus on Little Ones, which it launched in 2009, comes as rivals are courting mothers with projects including the Asda Mumdex research panel and a partnership between Waitrose and Mumsnet . Strategic content agency Seven has redesigned the Little Ones site, which has been split ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

Marketers and consumers struggle with the volume of data the world now generates. David Benady asks ... capacity. This torrent of data makes it hard for marketers to ensure their brand messages are heard ... comes from a variety of sources. TNS marketing sciences director Russell Bradshaw says these 'eating plans' are a good way for marketers to target resistant consumers. 'By understanding the predominant ...

Data marketers should stick to subjects consumers care about

By John V Willshere, 30 March 12, 12:00

's everywhere else. John V Willshere is the founder of Smithery, an innovation works for marketing ... trends of which savvy marketers must be aware Big Data When people refer to 'Big Data ...

Confused.com extends Nectar partnership

By Alex Brownsell, 29 March 12, 10:41

-house. Mike Hoban, marketing director at Confused.com, said: "As a company, we understand how hard things ...

Historic Twitter data opens to brands

By Ed Owen, 29 February 12, 11:31

, feedback on marketing campaigns, trends and indicators for financial or economic events, or research around ...

Marketing Cover Story: With Tesco feeling the heat, where next for Clubcard?

By Staff, 15 February 12, 10:00

Click on the image to enlarge. Marketing cover image by RAPP ( 15 February 2012) Ian Haworth, global chief creative officer at RAPP (top) and Adrian Whatman, design director, RAPP (bottom), said: "We wanted the cover to convey a sense of ambivalence can Tesco's Clubcard pull off a ...

Tesco must find a new role for Clubcard

By Alan Mitchell, 15 February 12, 10:00

Clubcard was once the golden goose of marketing, but should Tesco re-evaluate what the scheme means ... 't it seen its problems coming and acted to head them off? Is Clubcard, once the star of loyalty marketing, losing its way? The standard commentary speaks of Clubcard solely as a game-changing marketing ... customer data show in town. Today, marketers are awash with streams of data: online retailing itself (which ...