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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing ... Cookie (UK), ebookers Explorer iPad app I Spy Marketing, check-in/check-out QR codes MediaCom ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...

What digital marketers can learn from DM

By Kim Benjamin, 20 May 11, 10:00

In an age of information overload, digital marketers could learn a lot from the personalisation ... in marketing innovation. It is easy to see why - digital can engage consumers more quickly and effectively than other marketing techniques, as well as provide instant and detailed data on financial returns. In an era of information overload, however, digital channels - and in particular mass email marketing ...

Andrew Walmsley on Digital: Privacy is a case of respect

By Andrew Walmsley, 14 April 11, 08:00

The availability of personalised data to marketers should be the least of consumers' worries. ... .ly/hZoyip. For marketers, respect for privacy and the security of our customers' data is fundamental to earning ...

IAB backs OFT behavioural targeting review

By Sara Kimberley, 25 May 10, 04:05

The IAB has branded the OFT's review of the 64m behavioural advertising market a "step forward for the industry". Published today (25 May), the study concludes the online industry "could do more" when it comes to behavioural targeting. The OFT has said the industry should provide consumers with more ...

Marketing Direct: List Report 2009

By Noelle McElhatton, 24 February 09, 12:00

reasons. It has meant a much altered data landscape, as marketers reconsider the type and volume ... broker Caspian Partnership. 'It's affecting the traditional way we have collected data.' Marketing ... the data sector, went into marketing retreat, many of the players in the survey say their business has been ...

New consumer protection laws that marketers should know about

By Stephen Groom, 08 April 08, 08:45

. Marketing law experts Nick Johnson and Stephen Groom from Osborne Clarke assess the critical changes ... implications for many businesses, with marketing directors and other senior staff facing potential criminal ... means that marketers need to take a view on these ambiguities and ensure they are fully compliant ... ramifications of the new regulations, marketers would do well to liaise with their legal departments to review ...