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FindaProperty and Halifax launch home finder app

By Matthew Chapman, 08 May 12, 09:30

Halifax to be that bit different and quicker than the rest of the market and that s why Halifax is first ...

Google rolls out rival to Apple and Microsoft cloud storage services

By Sarah Shearman, 25 April 12, 10:29

with the power and convenience of its tools, will help it muscle in on the market. Sundar Pichai, senior vice ...

Shop Direct in push to link print to digital marketing

By Matthew Chapman, 03 April 12, 09:45

Shop Direct aligning its print catalogue and burgeoning online business by integrating augmented reality into magazines to drive cross-platform engagement.

SXSW: Five hot topics at SXSW Interactive

By Sarah Shearman, 13 March 12, 12:30

More than 20,000 digital and agency creatives and brand marketers flocked to SXSW Interactive ... talks on all things digital, drawing creatives and marketers in force, all seeking out the latest ... Klein, vice-president, Smirnoff global marketing, communications and digital, at Diageo, believed ... Michelle Klein, vice-president, Smirnoff global marketing, communications and digital, Diageo We ...

Research points to widespread smartphone take-up this year

By Matthew Chapman, 09 March 12, 01:04

to research commissioned by Savvy Marketing. ... Over half (51%) of the 998 shoppers questioned by independent market research agency PCP Market ... using their smartphone. Alastair Lockhart, head of insight at Savvy Marketing said: "Smartphones are quickly becoming a mainstream marketing channel that few retailers and brand owners can afford to ignore ...

Morrisons to launch first supermarket magazine iPad app

By Matthew Chapman, 09 March 12, 12:50

and travel articles for the first time. Richard Lancaster, corporate marketing and operations director ... have shopped in vibrant markets, not soulless sheds." Follow Matthew Chapman at @mattchapmanUK ...

Industry view: How will the 'new iPad' change marketing?

By Matthew Chapman, 08 March 12, 09:56

of the tablet market. ... or iPad HD. What impact will the "new iPad" have on the market? Ian Fogg, head of mobile at IHS ... could also have implications for the gaming market, with Apple announcing exclusive titles ... price". Chris Lawson, content sales and marketing director, Guardian News Media So ...

Industry View: Will Apple unveil an iPad 3 tonight?

By Matthew Chapman, 07 March 12, 10:21

on the tablet market. ... -generation iPad tablet will go on sale in initial launch markets as early as 16 March. Apple, as always ... multiple devices, the cloud and the internet. For marketers, this is a step toward a very connected ... tight grip on this market and is great at sandbagging features. The iPad 3 or iPad HD as it may ...

Revolution: Mobile World Congress: The trends taking mobile by storm

By George Nimeh, 06 March 12, 10:00

that marketers need to know. 1. Mobile content first When most organisations think about their brand ... for most marketers. But what happens if you start at the bottom? That's what Scott Jenson, creative ... will be obvious in the midto long term. 2. Crossover marketing Ford launched the B-MAX SYNC at Mobile World ...

Apple's App Store hits 25bn download landmark

By Sarah Shearman, 05 March 12, 10:25

of Apple products on the market, the App Store has recorded a steep rate of growth over the past year ... director for Google UK, told Marketing at the conference that traditional apps would survive alongside the mobile web. He said: "The first billion took [Android Market] two years [to reach] and the latter ...