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Thomas Cook streamlines affiliate marketing

By Loulla-Mae Eleftheriou-Smith, 29 February 12, 11:20

Thomas Cook is streamlining its affiliate marketing partnerships across its European markets ... The tour operator has appointed Affilinet, the specialist performance marketing company, to consolidate its European partner marketing programme with a simple and cohesive strategy across the UK, France ... Marketing that consumers will see a significant development in Thomas Cook s online presence as a result ...

Revolution: March 2012 features list

By Kim Benjamin, 06 February 12, 12:04

marketing. Plus, we review this year's Mobile World Congress to uncover the 10 hottest trends for marketers ... campaigns 'social by design ." Diageo claims that more than 950 of its marketers have been trained ... ? Who is threatened by such developments? Special Report: affiliate marketing meets mobile and social media Social media, mobile and location-based marketing are gaining ground among affiliate ...

Number 10 digital guru Nick Jones to chair judging at Revolution Awards

By Staff, 19 December 11, 12:00

Jones heads up digital channels and content for the Prime Minister s Office and Cabinet Office, including the Prime Minister s web and Facebook presences and the @number10gov Twitter account. His team delivers digital marketing projects for public sector clients, such as the RAF, as well as contributing ...

My-wardrobe.com plans heavyweight marketing drive

By Joe Thomas, 14 July 10, 08:45

My-wardrobe.com, the online fashion retailer, is gearing up for its biggest marketing drive to date ... the funding last week. My-wardrobe will roll out heavyweight direct marketing, CRM, social media, affiliate ... . The retailer's marketing will continue to be handled in-house, but the brand has confirmed it is looking to appoint international agencies in the next 12 months, to ensure that campaigns in overseas markets ...

Coral becomes official partner of the Football League

By Joe Thomas, 02 June 10, 10:00

marketing director of Gala Coral Group, said: "Becoming the Official betting and gaming partner ...

Special Report: Affiliate Marketing - Battle of the brands

By Kim Benjamin, 13 May 10, 12:00

Mobile phone operators such as Vodafone and Orange now rely on affiliate marketing to convert ... surprise then that brands in this sector are among the UK's biggest-spending affiliate marketers, relying ... in the market for a new mobile phone are price-savvy and internet-literate, meaning they will look around for the best deal. Through affiliate marketing, mobile phone operators can tap into a series of websites ...

Digital Report: Keep your affiliates onside

By Andrew McCormick, 28 April 10, 12:00

Marketers looking to use affiliates for the first time must ensure they take steps to protect brand ... Imagine that you have a vast remote team of marketers that gets paid only when it makes a sale ... marketing networks claim to offer. These networks aim to push customers through to a brand's website ... purchase, the affiliate network is rewarded accordingly. It sounds simple, but many marketers have ...

Digital Report: Don't underestimate the super-affiliates

By Andrew McCormick, 28 April 10, 12:00

One of the marketing success stories of the past 12 months has been the meteoric rise of 'super ... Quidco and Rpoints have gained mass-market appeal, brands have mixed feelings about both propositions ... -comparison sites, so if brands neglect the channel, they could miss out a significant chunk of their target market ...

Affiliate marketing: jargon buster

By Staff, 02 June 09, 02:00

LONDON - Here is Marketing's our handy guide to some of the key terms that feature in our affiliate ... -fareast-language:#0400; mso-bidi-language:#0400;} Affiliate Marketing: Survive the online jungle Affiliate marketing networks face new competitors Affiliate An affiliate is an individual who drives traffic ...

Affiliate marketing networks face new competitors

By David Benady, 02 June 09, 02:00

of the affiliate market over the past decade. Companies such as TradeDoubler, Affiliate Window, Buy ... trends that could affect their hold on the market. Amazon and eBay, for example, have moved ... fields such as media and search marketing are trying to make inroads to the business. Affiliate ...