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Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age. ... to green. Having just got off a plane, the most sedentary of times for global marketers, this lack of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... to give marketers and entrepreneurs the mindset and tools to create a better future, Velocity is the first ...

Peugeot targets younger drivers with YouTube push

By Alex Brownsell, 16 April 12, 09:00

The French manufacturer has launched a video clip featuring Nonstop performer Scott dancing to a new track called Feel the love by Rudimental, tipped to be a big hit this summer. The campaign, devised by Initials Marketing, EHS 4D and OMD, includes a video showing Scott moving continuously ...

Barclays uses 'angry boy' viral to push Pingit app

By Alex Brownsell, 13 April 12, 08:30

." Separately, Barclays recently hired former BSkyB marketing director Andy Brent as its marketing ...

Shop Direct in push to link print to digital marketing

By Matthew Chapman, 03 April 12, 09:45

Shop Direct aligning its print catalogue and burgeoning online business by integrating augmented reality into magazines to drive cross-platform engagement.

Samsung in search for Olympic bloggers

By Matthew Chapman, 02 April 12, 08:30

to motivate people to get behind projects. Sunny Hwang, vice-president and head of global sports marketing at Samsung, said: "Utilising social media is the most effective and efficient way to deliver our marketing programmes. "The Olympics is the centre of our brand marketing. Through the Olympic sponsorship we have ...