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Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age. ... to green. Having just got off a plane, the most sedentary of times for global marketers, this lack of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... to give marketers and entrepreneurs the mindset and tools to create a better future, Velocity is the first ...

Bing steps up challenge to Google with new 'social search' feature

By Sarah Shearman, 11 May 12, 11:51

Bing in the UK, with an 88.9% market share of searches conducted, compared to Bing s 4%, according to comScore data for March 2012. Bing has a bigger market share in the US, at 14.5% market share, while ...

Google rolls out rival to Apple and Microsoft cloud storage services

By Sarah Shearman, 25 April 12, 10:29

with the power and convenience of its tools, will help it muscle in on the market. Sundar Pichai, senior vice ...

SXSW: Five hot topics at SXSW Interactive

By Sarah Shearman, 13 March 12, 12:30

More than 20,000 digital and agency creatives and brand marketers flocked to SXSW Interactive ... talks on all things digital, drawing creatives and marketers in force, all seeking out the latest ... Klein, vice-president, Smirnoff global marketing, communications and digital, at Diageo, believed ... Michelle Klein, vice-president, Smirnoff global marketing, communications and digital, Diageo We ...

Industry View: Will Apple unveil an iPad 3 tonight?

By Matthew Chapman, 07 March 12, 10:21

on the tablet market. ... -generation iPad tablet will go on sale in initial launch markets as early as 16 March. Apple, as always ... multiple devices, the cloud and the internet. For marketers, this is a step toward a very connected ... tight grip on this market and is great at sandbagging features. The iPad 3 or iPad HD as it may ...

What Google's privacy changes mean for advertisers

By Matt Stannard, chief technology officer, 4Ps, 01 March 12, 02:45

Matt Stannard, chief technology officer at search and social marketing agency 4Ps Marketing (below ... ; with Google having an ever growing presence in the mobile market, this would perhaps enable push or mobile web ...

Brands struggling to follow consumer journey online, finds IAB

By Sarah Shearman, 10 February 12, 11:52

The IAB surveyed 123 marketers and digital marketers from top 200 advertisers in the UK, between ... marketers from across all sectors, including entertainment, retail, FMCG and automotive, 53% of brands had ... for marketers, according to the IAB. It also found that only 13% of brands feel they have sufficient amount ...

Editor's comment: TV's refuseniks are a breed apart

By Noelle McElhatton, 08 February 12, 12:00

TV's refuseniks include those enjoying innovative product distribution (Tyrrells and Bulldog) or great design to stimulate demand (Le Creuset). For brands that aren't as close to their market, TV's ability to reach mass audiences is vital. This is not to mention its halo effect across other channels ...

Barbour shells out on search ads to fight fakes

By Loulla-Mae Eleftheriou-Smith, 03 February 12, 11:45

links to a 'counterfeit education' section of the Barbour website . Search marketing agency Search ...

Number 10 digital guru Nick Jones to chair judging at Revolution Awards

By Staff, 19 December 11, 12:00

Jones heads up digital channels and content for the Prime Minister s Office and Cabinet Office, including the Prime Minister s web and Facebook presences and the @number10gov Twitter account. His team delivers digital marketing projects for public sector clients, such as the RAF, as well as contributing ...