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Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

of TBG Digital, told Marketing at the time : "No one has worked out the value of a Facebook Page ...

Malibu launches VIP-themed Facebook app as part of summer style activity

By Sarah Shearman, 23 May 12, 11:42

, marketing director at Pernod Ricard UK, said the Malibutique pop-up last year was a "huge success ...

Dove seeks 'brand love' with strategic shift to Facebook

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 08:30

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views ... . The activity will support upcoming above-the-line marketing for Dove's 'Campaign for Real Beauty' initiative. ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

By John Reynolds, 15 May 12, 08:30

initiatives. Alastair Macrow, vice-president of marketing at McDonald s UK, said: Over the past few years ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age. ... to green. Having just got off a plane, the most sedentary of times for global marketers, this lack of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... to give marketers and entrepreneurs the mindset and tools to create a better future, Velocity is the first ...

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

. The campaign will run until 18 May. Paul Smith, development marketing manager at Trinity Leeds, said: ""We ...

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

10 May 12, 12:00

MAYBE - Jan Gooding, Global marketing director, Aviva The one thing we know about social media is that news travels incredibly fast to huge numbers of people and inspires action. Any brand ... marketing director, Kerry Foods Consumers and shareholders will not judge brands and brand owners ...

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new

The Social Monitor: Mobile hands social power to its users

By Marketing, with Yomego, 09 May 12, 12:00

This year is predicted to be the year of mobile in marketing, and for once, the prediction ... that abovethe-line communications such as TV and print will still play a key role in marketing. 'Social media sits really well next to traditional marketing channels as a way to create feedback loops and engage ...