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Twelve months on and the ICO is ready to enforce 'cookie' law

By Sarah Johnson, 30 April 12, 08:30

The controversial EU cookie directive came into force on 26 May 2011, and with the deadline for compliance fast approaching the ICO has been helping brands take steps towards developing their websites to take account of the changes. Speaking exclusively to Marketing after his presentation at this year ...

SXSW: Five hot topics at SXSW Interactive

By Sarah Shearman, 13 March 12, 12:30

More than 20,000 digital and agency creatives and brand marketers flocked to SXSW Interactive ... talks on all things digital, drawing creatives and marketers in force, all seeking out the latest ... Klein, vice-president, Smirnoff global marketing, communications and digital, at Diageo, believed ... Michelle Klein, vice-president, Smirnoff global marketing, communications and digital, Diageo We ...

Number 10 digital guru Nick Jones to chair judging at Revolution Awards

By Staff, 19 December 11, 12:00

Jones heads up digital channels and content for the Prime Minister s Office and Cabinet Office, including the Prime Minister s web and Facebook presences and the @number10gov Twitter account. His team delivers digital marketing projects for public sector clients, such as the RAF, as well as contributing ...

Tablets creating new relationships with consumers, says IAB

By Sarah Shearman, 09 December 11, 10:45

with respondents. The study showed that although there has been extensive development in the tablet market, a role ...

O2 plots strategy integration with VCCP

By Sara Kimberley, 22 June 10, 08:44

multi-channel marketing strategy in the face of a likely onslaught from two of its biggest rivals. ... to introduce a more integrated approach to marketing. The brief includes strategic digital planning, social ... -spending digital marketer by a margin of 5m, according to Nielsen. ...