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Mobile to be 'biggest branding product on the planet', says IAB chairman

By Sarah Shearman, 18 May 12, 09:09

warned marketers there was a risk of "scoring an own goal" if they do not use mobile properly. Eyre said ... sport for Nike, reported in Marketing , about the need for brands to add value to smartphone devices ... was not pre-marketed and it was the first time many of them would have seen the service in advertising ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age. ... to green. Having just got off a plane, the most sedentary of times for global marketers, this lack of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... to give marketers and entrepreneurs the mindset and tools to create a better future, Velocity is the first ...

FindaProperty and Halifax launch home finder app

By Matthew Chapman, 08 May 12, 09:30

Halifax to be that bit different and quicker than the rest of the market and that s why Halifax is first ...

Wagamama installs Blippar technology for diners

By Sarah Shearman, 03 May 12, 11:15

not confirmed which festivals it will visit this year. Indgrid Williamson, director of marketing at Wagamama ... 's 'Spots V Stripes' campaign, as revealed by Marketing. Follow Sarah Shearman on Twitter ...

ISBA Conference: Mobile can become 'seventh mass media'

By Daniel Farey-Jones, 21 March 12, 01:07

Mobile is clearly demonstrating it can become the "seventh mass media" but the market is being ... singled out Facebook for its power to reshape the mobile market. He said: "I think Facebook is not only ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... -biggest advertiser last year, said mobile marketing was "likely to play an important role in the company's marketing ... to increase among consumers, so, too, has the value and significance of mobile marketing," he added. A ...

Ask Jeeves boosts Q&A positioning with first UK app

By Sarah Shearman, 19 March 12, 11:15

, is increasingly popular among its users. McGilloway told Marketing that the move was to differentiate ... market, Ask Jeeves relaunched as a question-and-answer site in 2009 and, in January 2010, it launched a ...

SXSW: Five hot topics at SXSW Interactive

By Sarah Shearman, 13 March 12, 12:30

More than 20,000 digital and agency creatives and brand marketers flocked to SXSW Interactive ... talks on all things digital, drawing creatives and marketers in force, all seeking out the latest ... Klein, vice-president, Smirnoff global marketing, communications and digital, at Diageo, believed ... Michelle Klein, vice-president, Smirnoff global marketing, communications and digital, Diageo We ...

Research points to widespread smartphone take-up this year

By Matthew Chapman, 09 March 12, 01:04

to research commissioned by Savvy Marketing. ... Over half (51%) of the 998 shoppers questioned by independent market research agency PCP Market ... using their smartphone. Alastair Lockhart, head of insight at Savvy Marketing said: "Smartphones are quickly becoming a mainstream marketing channel that few retailers and brand owners can afford to ignore ...

Morrisons to launch first supermarket magazine iPad app

By Matthew Chapman, 09 March 12, 12:50

and travel articles for the first time. Richard Lancaster, corporate marketing and operations director ... have shopped in vibrant markets, not soulless sheds." Follow Matthew Chapman at @mattchapmanUK ...