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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks ... Twitter campaign. It is also looking to target emerging markets such as China through its global social ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

Wells & Young's marketing director Chris Lewis leaves for consultancy life

By Gemma Charles, 24 May 12, 09:00

Chris Lewis, the marketing director of Wells & Young's Brewing Company, is leaving the brewer ... Lewis, who joined the brewer five years ago from Carlsberg where he was marketing controller ... marketing for Estrella Damm. Lewis said: "It's never easy to leave a company where you have had so much ... had been taken on a replacement for Lewis or the future structure of the marketing team. ...

Yell loses marketing chief Ashmore amid overhaul

By Matthew Chapman, 22 May 12, 08:30

marketing officer Jenny Ashmore, who leaves without a job to go to after only seven months in the role. ... s departure, group chief executive Michael Pocock will take over strategic leadership for marketing, while day-to-day responsibilities will be handled by the existing marketing team. Chris Landry is group head of design, with a ... . The brand poached the former British Gas, Shell and Procter Gamble marketer in October from Mars, where ...

Direct Line Group recruits former HSBC marketer Evans

By Alex Brownsell, 17 May 12, 08:30

Insurer Direct Line Group has hired former HSBC marketer Mark Evans to the role of director ... operation, will report to chief marketing officer Rick Vlemmiks, who joined from British Gas in February . He began his career at Mars and has subsequently held marketing positions at 118118. The group ... marketing strategy. He said: "We've set ourselves various challenges which will enable us to better ...

Kerry Foods marketing chief Chapman joins Kraft

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate ... The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe ... became international marketing officer at the company last September. His move comes less than a ... vice-president, marketing was to be scrapped. Instead, Kraft has appointed Chrystel Barranger ...

RIM names new CMO to 'sharpen focus'

By Sarah Shearman, 09 May 12, 10:50

-president of strategy, marketing and sales for US wireless company Lightsquared, as its chief marketing officer. ... of commercial strategy for Vodafone Group and executive vice-president of brand and consumer marketing ...

Autoglass appoints new marketing director

By Matthew Chapman, 09 May 12, 08:30

Autoglass is to restructure its marketing department following the departure of marketing director ... Sales director Andre May will take up the new role of sales and marketing dire-ctor, overseeing an annual above-the-line adspend of 15m, while marketing manager Marta Gonzalez will become head of marketing. May said the additional responsibilities would enable him to further develop the business ...

Batchelors targets women with 'female Pot Noodle'

By John Reynolds, 01 May 12, 08:30

Premier Foods-owned brand Batchelors is gearing up for a major marketing offensive for its new Deli ... Batchelors' Deli Box is currently being rolled out in Tesco branches ahead of listings in other major supermarkets in July. Batchelors marketing controller John Burton said Deli Box is likely ... believes Deli Box s point of difference is that it will be marketed to a female demographic. He said ...

Anheuser-Busch InBev's global CMO exits

By John Reynolds, 27 April 12, 01:15

Chris Burggraeve, Anheuser-Busch InBev's global chief marketing officer, has left the brewer ... It is not known whether Burggraeve, who joined the brewer in 2007, has a job to go to. He previously spent 12 years at Coca-Cola, where he held several senior marketing roles. Prior to that, he worked at Procter Gamble, holding a number of senior posts. Follow John Reynolds on Twitter ...