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Wagamama installs Blippar technology for diners

By Sarah Shearman, 03 May 12, 11:15

not confirmed which festivals it will visit this year. Indgrid Williamson, director of marketing at Wagamama ... 's 'Spots V Stripes' campaign, as revealed by Marketing. Follow Sarah Shearman on Twitter ...

Twelve months on and the ICO is ready to enforce 'cookie' law

By Sarah Johnson, 30 April 12, 08:30

The controversial EU cookie directive came into force on 26 May 2011, and with the deadline for compliance fast approaching the ICO has been helping brands take steps towards developing their websites to take account of the changes. Speaking exclusively to Marketing after his presentation at this year ...

Shop Direct in push to link print to digital marketing

By Matthew Chapman, 03 April 12, 09:45

Shop Direct aligning its print catalogue and burgeoning online business by integrating augmented reality into magazines to drive cross-platform engagement.

Morrisons to launch first supermarket magazine iPad app

By Matthew Chapman, 09 March 12, 12:50

and travel articles for the first time. Richard Lancaster, corporate marketing and operations director ... have shopped in vibrant markets, not soulless sheds." Follow Matthew Chapman at @mattchapmanUK ...

Industry view: How will the 'new iPad' change marketing?

By Matthew Chapman, 08 March 12, 09:56

of the tablet market. ... or iPad HD. What impact will the "new iPad" have on the market? Ian Fogg, head of mobile at IHS ... could also have implications for the gaming market, with Apple announcing exclusive titles ... price". Chris Lawson, content sales and marketing director, Guardian News Media So ...

Industry View: Will Apple unveil an iPad 3 tonight?

By Matthew Chapman, 07 March 12, 10:21

on the tablet market. ... -generation iPad tablet will go on sale in initial launch markets as early as 16 March. Apple, as always ... multiple devices, the cloud and the internet. For marketers, this is a step toward a very connected ... tight grip on this market and is great at sandbagging features. The iPad 3 or iPad HD as it may ...

Traditional apps will survive alongside mobile web, says Google mobile chief

By Matthew Chapman, 02 March 12, 11:50

-specific app stores such as Google's own Android Market following Facebook's announcement it would work ... "there is a place for apps". He said: "The first billion took [Android Market] two years [to reach ... for Apple's App Store and Google's Android Market. He said: "Mobile operators will hope that working ... the industry by the current market-leaders in the application store space Apple and Google." On Monday ...

BT broadcasts Valentine's messages to the nation

By Matthew Chapman, 09 February 12, 11:16

will be notified if their message is due to appear on the BT Tower. Suzi Williams, group marketing and brand ...

Editor's comment: TV's refuseniks are a breed apart

By Noelle McElhatton, 08 February 12, 12:00

TV's refuseniks include those enjoying innovative product distribution (Tyrrells and Bulldog) or great design to stimulate demand (Le Creuset). For brands that aren't as close to their market, TV's ability to reach mass audiences is vital. This is not to mention its halo effect across other channels ...

Blinkbox COO lays out platform ambitions

By Matthew Chapman, 27 January 12, 08:35

Adrian Letts, chief operating officer at Blinkbox, told Marketing that moving the service onto mobile phones "is definitely something we continue to explore". He said: "We would like to launch ... -streaming market despite the recent entry by US giant Netflix, according to Letts. He explained: "The difference ...