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Mobile to be 'biggest branding product on the planet', says IAB chairman

By Sarah Shearman, 18 May 12, 09:09

warned marketers there was a risk of "scoring an own goal" if they do not use mobile properly. Eyre said ... sport for Nike, reported in Marketing , about the need for brands to add value to smartphone devices ... was not pre-marketed and it was the first time many of them would have seen the service in advertising ...

FindaProperty and Halifax launch home finder app

By Matthew Chapman, 08 May 12, 09:30

Halifax to be that bit different and quicker than the rest of the market and that s why Halifax is first ...

ISBA Conference: Mobile can become 'seventh mass media'

By Daniel Farey-Jones, 21 March 12, 01:07

Mobile is clearly demonstrating it can become the "seventh mass media" but the market is being ... singled out Facebook for its power to reshape the mobile market. He said: "I think Facebook is not only ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... -biggest advertiser last year, said mobile marketing was "likely to play an important role in the company's marketing ... to increase among consumers, so, too, has the value and significance of mobile marketing," he added. A ...

Research points to widespread smartphone take-up this year

By Matthew Chapman, 09 March 12, 01:04

to research commissioned by Savvy Marketing. ... Over half (51%) of the 998 shoppers questioned by independent market research agency PCP Market ... using their smartphone. Alastair Lockhart, head of insight at Savvy Marketing said: "Smartphones are quickly becoming a mainstream marketing channel that few retailers and brand owners can afford to ignore ...

Morrisons to launch first supermarket magazine iPad app

By Matthew Chapman, 09 March 12, 12:50

and travel articles for the first time. Richard Lancaster, corporate marketing and operations director ... have shopped in vibrant markets, not soulless sheds." Follow Matthew Chapman at @mattchapmanUK ...

Industry view: How will the 'new iPad' change marketing?

By Matthew Chapman, 08 March 12, 09:56

of the tablet market. ... or iPad HD. What impact will the "new iPad" have on the market? Ian Fogg, head of mobile at IHS ... could also have implications for the gaming market, with Apple announcing exclusive titles ... price". Chris Lawson, content sales and marketing director, Guardian News Media So ...

Industry View: Will Apple unveil an iPad 3 tonight?

By Matthew Chapman, 07 March 12, 10:21

on the tablet market. ... -generation iPad tablet will go on sale in initial launch markets as early as 16 March. Apple, as always ... multiple devices, the cloud and the internet. For marketers, this is a step toward a very connected ... tight grip on this market and is great at sandbagging features. The iPad 3 or iPad HD as it may ...

Revolution: Mobile World Congress: The trends taking mobile by storm

By George Nimeh, 06 March 12, 10:00

that marketers need to know. 1. Mobile content first When most organisations think about their brand ... for most marketers. But what happens if you start at the bottom? That's what Scott Jenson, creative ... will be obvious in the midto long term. 2. Crossover marketing Ford launched the B-MAX SYNC at Mobile World ...

Mobile World Congress 2012: Rivals target absent Apple as mobile battle heightens

By Matthew Chapman, 28 February 12, 08:00

Mobile led the charge for handset manufacturers by revealing it would run an aggressive marketing drive ... marketing, told Marketing the company would boost its investment in brand-building in key markets by two ... . THE MARKETING VIEW "The absence of Apple is once again the elephant in the room, writes Matt Chapman ...