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Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100

Microsoft prepares MSN UK 'Best of now' campaign

By Sarah Shearman, 22 May 12, 08:30

, told Marketing the revamped positioning is intended to promote the portal s proposition of moulding ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

By John Reynolds, 15 May 12, 08:30

initiatives. Alastair Macrow, vice-president of marketing at McDonald s UK, said: Over the past few years ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age. ... to green. Having just got off a plane, the most sedentary of times for global marketers, this lack of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... to give marketers and entrepreneurs the mindset and tools to create a better future, Velocity is the first ...

Peugeot targets younger drivers with YouTube push

By Alex Brownsell, 16 April 12, 09:00

The French manufacturer has launched a video clip featuring Nonstop performer Scott dancing to a new track called Feel the love by Rudimental, tipped to be a big hit this summer. The campaign, devised by Initials Marketing, EHS 4D and OMD, includes a video showing Scott moving continuously ...

Barclays uses 'angry boy' viral to push Pingit app

By Alex Brownsell, 13 April 12, 08:30

." Separately, Barclays recently hired former BSkyB marketing director Andy Brent as its marketing ...

Samsung in search for Olympic bloggers

By Matthew Chapman, 02 April 12, 08:30

to motivate people to get behind projects. Sunny Hwang, vice-president and head of global sports marketing at Samsung, said: "Utilising social media is the most effective and efficient way to deliver our marketing programmes. "The Olympics is the centre of our brand marketing. Through the Olympic sponsorship we have ...

SXSW: Five hot topics at SXSW Interactive

By Sarah Shearman, 13 March 12, 12:30

More than 20,000 digital and agency creatives and brand marketers flocked to SXSW Interactive ... talks on all things digital, drawing creatives and marketers in force, all seeking out the latest ... Klein, vice-president, Smirnoff global marketing, communications and digital, at Diageo, believed ... Michelle Klein, vice-president, Smirnoff global marketing, communications and digital, Diageo We ...

Industry view: How will the 'new iPad' change marketing?

By Matthew Chapman, 08 March 12, 09:56

of the tablet market. ... or iPad HD. What impact will the "new iPad" have on the market? Ian Fogg, head of mobile at IHS ... could also have implications for the gaming market, with Apple announcing exclusive titles ... price". Chris Lawson, content sales and marketing director, Guardian News Media So ...

Industry View: Will Apple unveil an iPad 3 tonight?

By Matthew Chapman, 07 March 12, 10:21

on the tablet market. ... -generation iPad tablet will go on sale in initial launch markets as early as 16 March. Apple, as always ... multiple devices, the cloud and the internet. For marketers, this is a step toward a very connected ... tight grip on this market and is great at sandbagging features. The iPad 3 or iPad HD as it may ...