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M&S profits drop for first time in three years

and home, with the retailer claiming the latter was impacted by its exit from the technology market ... , growing group sales by 2% and holding market share. We also made good progress with our strategic plans ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

By Noelle McElhatton, 22 May 12, 08:00

The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility ... meaning for marketers? Agility in the brave new world of coalition marketing, as unveiled to 400 or so ... of today's Marketing), means lower costs and efficiencies . Should we be surprised? The intentions ... the position back in the 1930s (see Marketing's main feature, page 28). What a young Procter Gamble brand ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK ... Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ... organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... that because we can carry those sites on our open platforms. You re a mass market brand and it s hard ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

By Matthew Chapman, 16 May 12, 12:18

Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London ... Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...

BlackBerry looks to trump Samsung with NFC campaign

By Matthew Chapman, 14 May 12, 03:15

Probert, senior director of brand marketing at BlackBerry parent Research in Motion, said the campaign affirmed "we have no intention of pulling out of the consumer market". Probert claimed media reports about Research in Motion withdrawing from the consumer market were a "misunderstanding" following ...

Tesco escalates voucher war with Clubcard exchange campaign

By Matthew Chapman, 14 May 12, 08:57

marketing] and we have brought [Clubcard creator] Dunnhumby back where they belong, right at the heart ...

Thomas Cook head knocks Government's 'stay at home' campaign

By Loulla-Mae Eleftheriou-Smith, 10 May 12, 12:56

, stating that it is "fundamentally wrong" to market holidays within the UK and not to equally support

Boots revamps pharmacies to reflect specialities

By Matthew Chapman, 04 May 12, 01:20

, with more due to be rolled out in the future. Helen Jeremiah, head of healthcare marketing at Boots UK ...

LG Mobile targets style-conscious consumers

By Matthew Chapman, 03 May 12, 01:40

The South Korean electronics giant is running a 4m integrated marketing campaign that features ... . Steve Gater, consumer electronics consumer marketing director, said: "There is a space in the market ... ." The launch of the "style-conscious" drive follows revelations in Marketing that claimed LG's home ...

Thomas Cook overhauls 2013 strategy to ease booking process

By Loulla-Mae Eleftheriou-Smith, 03 May 12, 01:11

Thomas Cook marketing director Michael Johnson has vowed to focus the tour operator's marketing ... The company is overhauling its marketing strategy for the summer 2013 period to make its booking ... consumers with their individual research. Speaking exclusively to Marketing, Johnson said: "We ... by a Brochure Store app and a direct marketing campaign that will target 100,000 households to promote ...