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Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100

Boots revamps pharmacies to reflect specialities

By Matthew Chapman, 04 May 12, 01:20

, with more due to be rolled out in the future. Helen Jeremiah, head of healthcare marketing at Boots UK ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Peugeot targets younger drivers with YouTube push

By Alex Brownsell, 16 April 12, 09:00

The French manufacturer has launched a video clip featuring Nonstop performer Scott dancing to a new track called Feel the love by Rudimental, tipped to be a big hit this summer. The campaign, devised by Initials Marketing, EHS 4D and OMD, includes a video showing Scott moving continuously ...

Smirnoff launches Madonna MDNA Nightlife UK campaign

By Sarah Shearman, 10 April 12, 10:50

edition on-pack promotion and major marketing campaign, as part of its ongoing Nightlife Exchange Project ... global Nightlife Exchange marketing initiative in September 2010 , discovering and celebrating the best ...

Interflora targets commuters ahead of Mother's Day

By Maisie McCabe, 08 March 12, 10:40

the giveaway by handing out cards and flowers. Michael Barringer, marketing director at Interflora, said ...

Tesco embarks on hiring spree to boost customer service

By Matthew Chapman, 05 March 12, 09:15

that in this difficult jobs market those who need help the most will get it. "At the core of this investment is our ... Christmas sales to its focus on overseas markets at the expense of its domestic market. News of the job ...

Industry bodies unite for experiential marketing code

By Gemma Charles, 28 February 12, 08:00

-regulation of UK marketing. ... Marketing IPM) which included the Direct Marketing Association, ISBA and the alcohol producers' social responsibility body, the Portman Group. The rules will cover methods such as sampling, face-to-face marketing, "brand theatre" or similar live performances with a marketing purpose not covered by the CAP code ...

Molson Coors launches Animée campaign for 'crucial' female market

By Loulla-Mae Eleftheriou-Smith, 27 February 12, 09:25

-the-line marketing drive for its Animée brand, said to target the "crucial" female sector, with sampling activity ... 15-week experiential campaign created by Sense Marketing, to run alongside a four-week sampling ... at Molson Coors, said: "The female market is crucial to the long term health of the UK beer industry. Anim e ...