Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 23 matching results

Sort results by: relevance | date

Results per page

1 2 3

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility ... meaning for marketers? Agility in the brave new world of coalition marketing, as unveiled to 400 or so ... of today's Marketing), means lower costs and efficiencies . Should we be surprised? The intentions ... the position back in the 1930s (see Marketing's main feature, page 28). What a young Procter Gamble brand ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new research.

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

M&S launches recycling initiative fronted by Joanna Lumley

By John Reynolds, 26 April 12, 09:47

The M S Shwopping campaign forms part of the retailer's Plan A responsible business strategy. M S believes the campaign can help change customer buying habits and protect the environment. Lumley will front a marketing campaign, including TV ads, along with serving as the retailer's global ...

Is marketing at a crossroads?

By Arif Durrani, 14 March 12, 08:30

at the Advertising Association's Lead 2012 summit with calls for a more responsible approach to marketing. ... at a crossroads, I think marketing s at a crossroads," he says. "We call people consumers ... -old marketing leader, who in 2010 advised prime minister David Cameron on his election campaign, believes ... . Going forward, Jones advice to all marketers is to "be fast, be authentic, be transparent", noting how ...

E.ON recruits Mumsnet co-founder to help rebuild image

By Matthew Chapman, 18 January 12, 12:16

Roberts will sit on an advisory panel, which will also include former Asda boss Allan Leighton and former Labour MP Paddy Tipping, which will scrutinise changes being considered by E.ON, as the firm ... after dropping their prices and launching marketing campaigns to herald the price drop. E ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

examines the consumer issues that will affect marketers most over the coming 12 months ... the next 12 months, making the 'i-Everything generation' a key audience for marketers. Henry Mason, head ... nothing counts unless you film it on your iPhone. While there is a risk that marketers will get caught up in the hype surrounding Facebook, Apple remains the marketing industry's Gold Standard. Although ...

CSR departments are redundant, says Unilever's Weed

By Matthew Chapman, 29 November 11, 01:02

than have standalone CSR departments, according to Keith Weed, Unilever chief marketing officer. ... Weed laid out Unilever's philosophy at today's (29 November) annual Marketing Society conference, as he explained how Unilever would achieve its aim of doubling the size of its business, while reducing ... the FMCG giant is putting its weight behind in developing markets is Lifebuoy, which was first launched ...

EDF appoints Grey's Ingram to advise on strategy

By Matthew Chapman, 12 October 11, 01:35

Ingram was hired for her experience of the advertising industry, consumer marketing and digital ... on a quarterly basis in order to provide guidance on strategic issues ranging from retail market reform ... sustainability commitments. EDF Energy pushes sustainability messages hard in its marketing, having run ...