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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility ... meaning for marketers? Agility in the brave new world of coalition marketing, as unveiled to 400 or so ... of today's Marketing), means lower costs and efficiencies . Should we be surprised? The intentions ... the position back in the 1930s (see Marketing's main feature, page 28). What a young Procter Gamble brand ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Is marketing at a crossroads?

By Arif Durrani, 14 March 12, 08:30

at the Advertising Association's Lead 2012 summit with calls for a more responsible approach to marketing. ... at a crossroads, I think marketing s at a crossroads," he says. "We call people consumers ... -old marketing leader, who in 2010 advised prime minister David Cameron on his election campaign, believes ... . Going forward, Jones advice to all marketers is to "be fast, be authentic, be transparent", noting how ...

Unilever launches global charity foundation

By Loulla-Mae Eleftheriou-Smith, 27 January 12, 09:05

and Indonesia. Keith Weed, chief marketing and communication officer, Unilever, said: "We live in a rapidly ... markets where we have deep roots. "We aim to double the size of our business while reducing our ...

P&G asks Facebook to 'like' clean water programme

By Loulla-Mae Eleftheriou-Smith, 26 January 12, 09:25

The campaign marks the first time CSDW has used Facebook as a marketing platform. For every "like" from a consumer on the dedicated CSDW page , P G has pledged to donate one day's worth of clean drinking water to a developing country that needs it most. P G has been distributing clean drinking ...

'Passion points' key to CSR push, says Britvic marketing director

By Loulla-Mae Eleftheriou-Smith, 19 January 12, 12:35

Jonathan Gatward, Britvic GB marketing director, has said the 'Transform your patch' joint ... .transformyourpatch.com , to get involved with the campaign. Speaking to Marketing, Gatward said the campaign commits to people ... , the marketing push allows consumers to lobby for 165 outdoor spaces across the UK in need of work to receive funding that will help make the spaces fit for communal use. It is Britvic s single largest marketing ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

examines the consumer issues that will affect marketers most over the coming 12 months ... the next 12 months, making the 'i-Everything generation' a key audience for marketers. Henry Mason, head ... nothing counts unless you film it on your iPhone. While there is a risk that marketers will get caught up in the hype surrounding Facebook, Apple remains the marketing industry's Gold Standard. Although ...

Unilever draws up 'Five Levers for Change' strategy

By Loulla-Mae Eleftheriou-Smith, 23 November 11, 10:01

Unilever has published its Five Levers for Change strategy which will be used by its marketers

Major brands join forces in Start Today sustainability initiative

By Gemma Charles, 02 November 11, 09:00

This week, each participating brand has begun rolling out marketing campaigns, carrying the Start ... and The Marketing Society. Insurer More Th n, which has signed up to the project, is running activity focusing ... Markey, chief marketing officer at RSA, which owns More Th n. He insisted that there was a 'clear ...

Selfishness not altruism drives sustainability, say marketing chiefs

By Matthew Chapman, 01 November 11, 12:20

panel comprising marketing chiefs from British Gas, P&G and IBM. ... During an IBM summit held in collaboration with The Marketing Society and sustainability charity Start, the IBM vice president of marketing and communications Caroline Taylor said: "We don t believe ... backed up by British Gas marketing director Will Orr when explaining why the utility giant is helping ...