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Jessica Gibson appointed as managing director of Seven

By Nick Batten, 06 March 12, 10:50

Seven, the content marketing agency, has appointed Jessica Gibson to the newly created role

Co-operative Food to launch digital and print customer magazine

By Matthew Chapman, 14 February 12, 11:00

With Food' positioning and reinforce its value messaging. Helen Nunn, head of marketing at The Co-operative Food, said: "The Co-operative Food magazine is a key element of our brand marketing programme ...

Tailored content hits the target

By Lynsey Barber, 31 January 12, 12:00

Marketing's panellists are forging stronger collaborative relationships with brands and using ... , and working with them to create tailored content strategies from the outset. Marketing gathered together ... Jackson , head of digital and content, River Helen Ketchin , marketing director, Forward Mark Lonergan , managing director, August Media Noelle McElhatton , editor, Marketing Dr Nicola Murphy , chief ...

Focus on the message, whatever the medium

By Dr Nicola Murphy, River, 31 January 12, 12:00

a real marketing guru, Laurie Young, to sell River to you, from a case study he wrote in 2010 ... , tablet, viral, video, social) overshadowed what we content agencies should be bringing to market ... definition in a crowded market; marketing messages and offers that beat the competition into second place ...

Brands and content: what's the story?

By Mark Lonergan, August Media, 31 January 12, 12:00

and self. Content marketing no longer has to be just about the product on offer. It has to be about ... marketing? It is one in which clients invest with agencies in a complementary set of print and online marketing tools that work together to achieve various goals. Many clients are now growing their digital ...

Storytelling still the key in a complicated world

By Toby Smeeton, Sunday, 31 January 12, 12:00

Right now the world isn't going quite as well as we might have hoped, particularly for marketers ... Darwinian about all this, except natural selection in the marketing environment isn't slow and subtle; it ... creative officer at JWT: 'Interrupting is what a hell of a lot of (marketing) is still designed to do. We ...

Building a bridge between brands and consumers

By Louise Pearce, Forward, 31 January 12, 12:00

it is not copywriting and marketing speak that we need here, it is journalistic writing and editing. Customers know ... . From Marketing 's Branded Content supplement Feb 2012 ...

Brand Manager of the Week: Aoibheann Foley, brand marketing manager, ELLE

25 January 12, 12:00

Brand marketing manager, ELLEuk.com, ELLE, ELLE Decoration and Esquire, Hearst Magazines UK. ... marketing? A continuous process of getting your product closer to its target audience, communicating ... manager? A teacher. - What advice would you give someone starting their marketing career? Trust ... ? A marketing internship on a trade magazine. - How did you get it? By impressing the marketing ...

Customer Publishing Agency of the Year: Publicis Blueprint

By Nicola Clark, 13 December 11, 09:00

Publicis Blueprint , which has been named Marketing's Customer Publishing Agency of the Year 2011. Back ... . The agency took the top spot in Marketing's annual customer publishing league tables, reporting a 12.9m ... Champagne. FOCUS ON ASDA The agency's long-term relationship with Asda was cited by judges ...

marketing success

By Staff, 25 November 11, 01:50

marketing, was the message from Ruth Spencer, director of insight, loyalty and multi-channel at Boots ... channels, it can help cut costs, she explained to a global audience of marketers and content publishing professionals who gathered to discuss the theme of Content and Convergence. Myf Ryan, GM Marketing ... marketing as proved by the three million and more views that its "100 years of East London style" video ...