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Marketing Guru on... keeping ahead of the youngsters

By Will Harris, 10 February 12, 02:00

Senior practitioners should not be cowed by the idea that marketing is a young person's game, says ... will work has real value. Your second option is to surrender all claims to be a day-to-day marketer ... -guess the creative whims and desires of consumers a generation or more below. That's why you see older marketing people, deaf to instinct, insistent that they first see the data. At a certain point in one's marketing ...

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

By Ben Hall, 10 February 12, 02:20

Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer ... that the brand is set to increase its UK annual marketing budget by 15% year-on-year, with an added focus ... . brightcove.createExperiences(); Read The Marketing Interview with Dominic Chambers here ...

VisitWales top marketer exits for Cardiff & Co

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 01:05

VisitWales top marketer Roger Pride is leaving the Welsh tourism body to take up the role

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

line when marketing their goods to the public, writes Loulla-Mae Eleftheriou-Smith. ... bit embarrassing, on the CV. Yet the marketing of sex-related products presents a rare array ... for Valentine's Day, a key marketing event in the calendar. However, for those whose business is squarely ... a sensitive, often awkward, subject for the UK market. Getting the balance right is the biggest ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

The head of UK marketing for Audi is aiming to protect the brand's premium positioning while ... Just a few miles from Audi's eye-catching flagship brand centre in West London, where Marketing meets Dominic Chambers, the marque's recently appointed head of UK marketing, motorists battle ... the possibility of a collapse. British automotive marketers will wince at the painfully obvious metaphor ...

Groupon reins in marketing spend as it reports loss of $42.7m

By Sarah Shearman, 09 February 12, 11:02

Groupon has cut its marketing spend by nearly $50m in the three months to 31 December 2011 ... Groupon cut marketing spend from $200.9m ( 126.3m) to $156.4m ( 98.4m) in the quarter, compared ... ad campaign in the period, as it moved to up the ante in the daily deals space. The marketing ... to reports the market was disappointed with the results, with concern mounting over Groupon's growth ...

Barclays hires former Vodafone marketing chief Wheldon to brand role

By Alex Brownsell, 09 February 12, 10:27

Barclays has hired former Vodafone marketing chief David Wheldon to head up its global corporate

Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

08 February 12, 08:00

England cricket sponsor Brit Insurance is axing its marketing team and outsourcing the function. ... NO - FIONA MCANENA BRAND DIRECTOR, GROUP MARKETING, BUPA In this instance it doesn't mean marketing, does it? It means promotion, marketing activation, or that dreaded word, 'marcoms'. Marketing ... place, at the right time, at the right price' shows that marketing is about influencing what you make ...

Brand Manager of the Week: Steve Cooper, Marketing director, Feel Good Drinks

08 February 12, 12:00

marketer? I did a physics degree fully intending to become a teacher. It never happened. - What advice would you give someone starting their marketing career? Get experience in other areas so you understand how a business works and the implications of your marketing decisions. - What makes you angry ...