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Exploring licensing's new gaming frontier

By Eva MacIntosh, 10 February 12, 10:00

marketing officer. 'To develop any good licensing programme, you have to do it cleverly. We could dish out ... that a common complaint from licensees is how slow the process of getting the products on the market can ...

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

By John Reynolds, 10 February 12, 09:45

-Cola by announcing a major investment in advertising and marketing. ... in advertising and marketing support. It mirrors a similar announced by Coca-Cola , which recently announced ... been losing market share to rival Coca-Cola. The swingeing job cuts are part of PepsiCo's aim ...

Marmite aims to spread love with Facebook e-cards

By Sarah Shearman, 10 February 12, 09:15

. Nicky Waymark, marketing manager at Unilever, said: "Our fans are crazy about Marmite so we are always ...

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

By Gemma Charles, 10 February 12, 08:30

collection. Adam Boita, marketing manager at the brand's owner Pernod Ricard UK, said: "Absolut London ...

RBS Insurance division to rebrand as Direct Line Group

By Alex Brownsell, 09 February 12, 02:10

commercial director Rick Vlemmiks to the role of chief marketing officer, UK and international. It also promoted Direct Line marketer Kerry Chilvers to the position of director of brand, customer and proposition ...

VisitBritain and DCMS in £25m global tourism push

By Loulla-Mae Eleftheriou-Smith, 09 February 12, 01:46

VisitBritain, the marketing body and UK tourism board, and the Department for Culture, Media ... competitors' doorsteps, with a sales assault on the 14 biggest and most lucrative tourism markets around ...

Cookie consent: how to stay on the right side of the law

By Rachel Barnes, 09 February 12, 11:30

As the May deadline for cookie compliance approaches, what must marketers do, asks Rachel Barnes. ... When new cookie consent laws came into force last May, marketers were relieved they had a 12-month period of grace to get their heads around exactly what the rules would mean for their online ... , outlines the key considerations for marketers, highlighting what they need to know and do to comply. 1 ...

Groupon reins in marketing spend as it reports loss of $42.7m

By Sarah Shearman, 09 February 12, 11:02

Groupon has cut its marketing spend by nearly $50m in the three months to 31 December 2011 ... Groupon cut marketing spend from $200.9m ( 126.3m) to $156.4m ( 98.4m) in the quarter, compared ... ad campaign in the period, as it moved to up the ante in the daily deals space. The marketing ... to reports the market was disappointed with the results, with concern mounting over Groupon's growth ...